What conferences are really for
Sales 2.0
NOVEMBER 6, 2024
Your potential clients are inundated by emails, unsolicited messages on social media and cold calls. They have become better than ever at ignoring unwanted messages. Here are some recent real numbers from the front lines of selling that sales expert KD Dorsey just shared. These metrics show how cold approaches have become less effective even over the last four years (and this decline has been going on for a couple of decades.
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