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Sales organizations are investing heavily in sales training, yet the results tell a concerning story. Between 2021 and 2023, overall revenue growth rates dropped by 12% and the percentage of sellers achieving quota fell by over 4%, leaving only 56% meeting their targets. Despite spending more on training and resources, companies are receiving less in return, creating an urgent need to reassess traditional methods.
In a recent expert interview hosted by John Golden and guest Chris Peterson , author of Red and Blue Customers. Chris has over 30 years of marketing experience and shares tips on how businesses can deal with political division while still connecting with customers. Politics and Business Are Mixing More Than Ever People now shop based on their beliefs.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
In this episode, Chris Peterson , author of Red and Blue Customers , shares how businesses can grow without getting political. He explains why customer values matter more than party lines and how brands can build trust by staying real and focusing on shared beliefs. Youll learn how to connect with both conservative and liberal customerswithout picking sides.
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