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PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks

Sales Hacker

You want to think about a smaller, lookalike model of the companies that you know are a best fit for you by size, the right persona, the right hiring, they’re showing intent. Invite them to join your field event at a trade show. This is point number two. That is the role of marketing today, to go more targeted.