Allego

JANUARY 10, 2023

In the process, they redefined sales enablement and disrupted an entire market. The founding team realized that traditional sales training was broken. Prior to Allego, Yuchun co-founded and served as CEO of marketing automation provider Unica, guiding it through a successful IPO and sale to IBM. Building an Ecosystem.

Unica 118

Unica Vendor Sales Enablement Lead Rank 118

Allego

SEPTEMBER 24, 2020

Buyers have unlimited access to information and compare vendors and solutions without ever interacting with sellers. Managing a dispersed sales team is a unique challenge. The secret is modern sales enablement. To find out more, I sat down with Allego’s Sales Enablement Director Mary Charles.

Sales Enablement 71

Sales Enablement Unica Demand Generation Targets Demand Generation 71

The ROI Guy

AUGUST 24, 2018

This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. One large database vendor customer leverages a Cloud Business Value Assessment tool to fuel outreach marketing campaigns, resulting in hundreds of new incremental opportunities each month.

Lead Rank 45

Lead Rank Lead Scoring Eloqua Unica 45