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In the process, they redefined sales enablement and disrupted an entire market. The founding team realized that traditional salestraining was broken. The time was right for agile, on-demand, personalized training that leveraged the strengths of mobile technology and interactive video. The “Aha” Moment.
Salestraining and enablement teams allocate 90% of sales learning resources to formal training programs that involve flying in geographically distributed reps for marathon PowerPoint presentations. Yet, sales organizations persistently repeat this pattern. Talk about training and how you’ve changed it.
Managing a dispersed sales team is a unique challenge. The secret is modern sales enablement. Today’s winners are mastering virtual selling with an up-to-date approach to content, tools, and knowledge to help their sales teams succeed. To find out more, I sat down with Allego’s Sales Enablement Director Mary Charles.
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