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Texting: A new frontier in sales. Sales professionals can learn a lot from the pioneers that have come before them, and there is much to be gained by using text messaging in the sales process. 3] Unica Trends Survey, 11 Key Marketing Trends for 2011, 2011. 1] Portio Research, Mobile Messaging Futures 2012-2016, 2012. [2]
In the process, they redefined sales enablement and disrupted an entire market. The founding team realized that traditional sales training was broken. Prior to Allego, Yuchun co-founded and served as CEO of marketing automation provider Unica, guiding it through a successful IPO and sale to IBM. Building an Ecosystem.
Managing a dispersed sales team is a unique challenge. The secret is modern sales enablement. Today’s winners are mastering virtual selling with an up-to-date approach to content, tools, and knowledge to help their sales teams succeed. To find out more, I sat down with Allego’s Sales Enablement Director Mary Charles.
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