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He has held a variety of leadership roles and has leveraged sales enablement and customer experience disciplines to help grow several startup companies that became successful public software companies. In 1998, Craig registered www.salesenablement.com domain and founded iCentera, a Sales Enablement company.
While there are a number of key differences between inside sales and outside sales, the primary difference is that inside sales reps work from a home or company office remotely; communicating and selling over the phone, through email, or other online avenues. As stated by Tom Siebel, CEO of C3.ai,
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