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You’ll also discover 7 ABM software solutions; since there are more moving parts in an ABM strategy versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly. Source This isn’t easy to do manually, but some vendors exist that can help compile lists for you, including ReachForce.
Your customer relationship manager (CRM) is a fundamental tool if you’re about to take your sales process seriously. Advanced use of your CRM, or data enrichment tool, will help you to broaden your search for this client so that you either source his email address at his new company, or you locate his replacement in the existing organization.
These include Mattermark, DiscoverOrg, Dun & Bradstreet and Reachforce. They also use a lot of the same software that their competitors do. If you’re not interested in manual research, there are AI-assisted tools like Outreach to help track engagement data across different platforms. Technographics (Technology Stack Data).
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