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You’ll also discover 7 ABM software solutions; since there are more moving parts in an ABM strategy versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly. Source This isn’t easy to do manually, but some vendors exist that can help compile lists for you, including ReachForce.
In fact, research presented by Marketo and ReachForce , demonstrated that sales and marketing misalignment costs businesses worldwide more than a trillion dollars a year. According to the previously mentioned Marketo and ReachForce report, 50% of sales time is wasted on unproductive prospecting. Align sales and marketing efforts.
These include Mattermark, DiscoverOrg, Dun & Bradstreet and Reachforce. They also use a lot of the same software that their competitors do. There are plenty of resources on the internet that can help you find information about a company, such as LinkedIn and CrunchBase. Technographics (Technology Stack Data). Netsuite).
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