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Social Selling – This Could Take a While

Sales 2.0

I was discussing a situation with one of my sales consultant friends where they are seeing a sales force where solution selling is still only a skill of the minority. This sales force is largely made up of “product presenters” that don’t ask about the prospect’s business. But solution selling is 35 years old.

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Solution Selling Is Exactly What Today’s Buyer Wants

Sales Hacker

Have you ever walked into a store, told the salesperson what your requirements were, and they pointed you in the direction of the solution that answered your needs? You’ve just been “solution-sold.”. Solution selling gained traction in the 1980s and has been popular ever since. What is solution selling?

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When will Sales catch up with Marketing?

SBI Growth

Sales forces lack buyer-centered tools for success. This blog is focused on the transformation of Sales to incorporate buyer-centered tools. Download 8 Strategic Imperatives of Buyer-Centric Selling. Understanding how the prospect thinks is part of the CMO’s DNA. The evolution to needs-based solution selling helped.

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Do Your Account-Based Selling Teams Need a Strategy?

No More Cold Calling

Is Your Solution Selling Strategy Working? Based on my experience with thousands of solution selling training program participants, here are a few signs that your B2B sales strategy needs a review and re-work: Lagging Growth: You are not growing as fast as your competitors or your industry. By Tris Brown.

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Top 10 Sales & Marketing Innovations of the Past 10 Years

SBI Growth

Download the tool to learn how to implement each and enable your sales team. Are you capturing cell phone numbers for leads, prospects and customers? CRM: Did you spend a lot of money on what amounts to a forecasting tool? Top 5 Most Obsolete Sales Practices: Solution Selling - developed in the 80s when hair bands were popular.

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Sales Skill-Sets vs Sales Tool-Sets

SBI

Of course, my retort is that you won’t increase sales if you don’t have the right tools to compete more efficiently and effectively. They would ask, “What good is a prospect research tool if reps don’t know how to get a decision maker to engage?” What to say to get the prospect to engage.

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The Evolution of Sales Tools and the Efficiency Paradox

SBI

Think about the most recent communication you sent to a prospect. Picture who the prospect was, what you wrote, and what your objective was. The reason I’m using this absurdly outdated example is to make a point about the drivers behind the evolution of tools and the importance of investing in new tools.