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My Favorite Closing Line

Mr. Inside Sales

I was giving a training today and emphasizing the importance of directing the sale, assuming the deal, and leading the prospect through the close. Smart companies are picking these up now, while they’re available, and not waiting until they go on back order. My biggest clients are thinking ahead and they’re….and

Closing 156
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Drowning In Information, But Where’s The Knowledge Or Insight

Partners in Excellence

Or a job change, a restructuring, any number of things give me clues of areas where clients and prospects may be struggling, that I can help. I just got my first “SMART Company Brief” from DecisionLink. It provides an in depth analysis of the company, including things like: Fast facts on them and their performance.

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Outbound Sales vs. Inbound Sales: How to Win Big With Each Strategy

Crunchbase

Outbound selling is a technique that involves pushing your message directly to your prospects. Inbound selling involves qualifying interested prospects. Typically, these prospects will discover you and be interested in learning more. An inbound sale begins with the prospect reaching out to your company.

Inbound 52
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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

They are more often directly engaging with prospects and growth-opportunity customers. Black, whose best-selling book “No More Cold Calling,” promotes revenue growth through referrals, says you won’t get introduced to prospective customers unless you have a solid business solution and a means to relay that. a story is the way to do it.”

Marketing 226
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Having Too Many Choices Can Cost You Plenty

Engage Selling

Smart companies today measure their lead acquisition cost, their marketing costs and their sales cost. But what about the overall cost to serve your customer? That often gets overlooked. And yet that’s precisely where you can see both the risk … Read More »

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RIP: Sales Training

SBI Growth

Train them how to use social media to prospect. Smart companies use delivery tools like: Pod casts. Their self-directed buying has them already solving their problem before you show up. Content needs to be written with the buyer in mind. Help sales reps match with the customer’s buying process. 3 minute Videos.

Training 302
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Forget B2B vs. B2C – Long Live B2P Sales & Marketing

Zoominfo

In recent years, we’ve seen B2C companies embrace more grassroots-style branding through personalized messaging that zeroes in on the qualities of individual consumers. On the other hand, B2B companies still seem predicated on appealing to the over-generalized “prospective customer.”

B2C 182