PointClear Prospecting Telemarketing Tools 
Pointclear
AUGUST 30, 2016
As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Even with the growing number of digital routes, outbound phone calling, or teleprospecting, remains a powerful method to engage personally with your prospects. In fairness, our industry has created the image.
Pointclear
JANUARY 26, 2012
Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.
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Pointclear
JULY 23, 2013
If you don’t implement a nurture program, you’ll waste marketing dollars by giving salespeople more than they can handle, and irritate prospects because follow-up falls. If you don’t have a marketing automation tool, get one. What’s worse, sales will not incrementally increase in proportion to the marketing spend. How to qualify them?
Jonathan Farrington
AUGUST 10, 2012
We even had one sales rep follow-up on a lead by saying: “Some telemarketing company in Atlanta said you were interested in buying our solution. It seems sometimes that when the prospect does not have a purchase order in one hand and a pen in the other that the lead was not good. What is it that you want to buy?”
Pointclear
MAY 30, 2012
Where there were siloed approaches about marketing initiatives and their data, there are now a number of different technologies, tools and capabilities that—when used together—make for a more intelligent, cohesive approach. Lead Evaluation Metrics: A Leaning Curve to Relevance in Reporting.
PandaDoc
SEPTEMBER 2, 2020
This disparity isn’t surprising, as a number of factors have come together in recent years to make B2B sales more challenging than ever: That same HubSpot report also found that 38% of salespeople say getting a response from prospects is getting more difficult. What to check out: The Battles of Starting Your First Prospecting Role.
Pointclear
MAY 7, 2015
Telemarketing jumped into the system when a large recession devastated their business model of lead generation, and appointment setting was not enough to keep them going. So they began to sell follow-up as a tool to mix with mail. People tried various combinations of email, mail, and calling.
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