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The previous 18 months had seen investments in lead generation stop, all existing leads dry up and revenue drop by $200M. For example, if you live in Houston, you are better served to invest most of your time generating leads and selling in the oil and gas industry, not consumer package goods. Something needed to change.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. Uh, he is currently the founder and CEO at Qualified. [00:05:00]
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