Sales and Marketing Management

DECEMBER 17, 2018

Excitement is the most powerful tool a marketer can use in any B2B industry”, elaborates Brandon Hart, an expert on psychology and marketing at EssayOnTime. Penetration marketing. After managing to score conversions, you should focus on penetration marketing and developing your strategy. Prevent defection.

Retention 238

Retention B2B Penetration Strategy 238

SBI Growth

AUGUST 24, 2012

How do you plan on selling your sales strategy recommendation to the CSO? Over the last month you, the Sales Operations leader, have been thick in the weeds identifying growth opportunities to support your upcoming sales strategy plan. Google’s Motion Chart Gadget is a data presentation tool. What is it? Success Story.

Strategy 257

Strategy Google Analytics ROI Penetration 257

SBI Growth

SEPTEMBER 6, 2012

Steve describes the situation when he arrived: “The state of business was flat with same store sales declining and acquisitions keeping the operating line flat. Our margin increases were coming from cost cuts and vendor renegotiations rather than increased sales.”. We hired sales resources with the right skills and experience.

Hiring 297

Hiring Penetration Demand Generation Targets Incentives 297

SBI Growth

SEPTEMBER 11, 2012

Deploying a Sales Force Automation tool will not solve the challenges facing your Sales organization. The Sales organization isn’t short on data, it is short on knowledge. Every Sales Leader needs innovative recommendations right now. How are you going to help your VP of Sales to hit the number?

Territories 264

Territories Top of Funnel Compensation Penetration 264

SBI Growth

OCTOBER 3, 2012

He tells me: “ I am hiring a new sales leader. He thinks a new sales leader is the answer. Matt is his current head of sales. He feels sales execution needs to be improved. Bob continues, “ My VP of Sales, Matt, has taken us to this point. Can I get there faster, with more certainty, by hiring a new sales leader?

Hiring 267

Hiring Ideal Customer Profile Scale Penetration 267

Sales and Marketing Management

OCTOBER 31, 2017

Author: George Kriza, CEO, MTCPerformance Your organization wants to drive sales with an incentive program. Know your audience: Profile the people in your sales audience. Target the right market segments: Decide which sales organizations, geographies and channels will deliver maximum performance for your incentive budget.

Incentives 195

Incentives Incentive Strategy Penetration 195

SBI Growth

JULY 30, 2013

How are you supporting the new “A” players in sales? Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Collaboration and alignment with sales is critical. The last mile of a marketing campaign depends on sales ability to execute. Here are five. 5 Key Areas.

Lead Rank 325

Lead Rank Penetration Collateral Analytics 325

SBI Growth

AUGUST 29, 2012

If you’re allowing the HR team to drive Sales Compensation strategy and design you could be making a serious mistake. This is about making sure your sales goals are clearly represented. The VP of Sales must own the decision on who will be determining sales compensation. Get a copy of the Own Your Sales Comp Tool here.

Compensation 257

Compensation Penetration ROI Distribution 257

Hubspot Sales

JULY 22, 2020

Sales always has been, and always will be, about closing the deal. But, sales professionals cannot rely on cold calls and haphazard prospect visits if they want to meet their sales goals and make it into the top 10%. Sales Productivity Tools. HubSpot Sales Platform. Gamifier makes sales performance fun.

Tools 131

Tools Closing Territories Hubspot 131

Cincom Smart Selling

JANUARY 30, 2025

For instance, increasing the price by a few percentage points without affecting sales volume can lead to exponential growth in profits. Conversely, setting prices too low to attract customers may increase sales volume but erode margins, compromising overall financial health.

Strategy 62

Strategy Lead Rank Penetration Margin 62

Hubspot Sales

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. But first, we’ll dive into the benefits sales prospecting tools have for your organization.

Tools 128

Tools Ideal Customer Profile Prospecting Intent Data 128

Zoominfo

APRIL 2, 2018

Every sales manager wants their team to be successful– but sometimes, that’s easier said than done. Sales reps face a number of obstacles that can keep them from their goals and it’s your job as their manager to help them overcome these challenges. To put it simply, sales reps are only as effective as their managers enable them to be.

Sales Qualified Lead 207

Sales Qualified Lead Penetration B2B Face-to-face 207

Zoominfo

DECEMBER 21, 2020

Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. When Birnbaum started Kustomer in 2015, he envisioned sales to small and medium businesses.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Sales and Marketing Management

JUNE 16, 2017

Airbnb penetrating Craigslist’s marketplace. To expand its market penetration, Airbnb reverse-engineered an application program interface (API) that allowed its users to post listings on Craigslist. Case study : Airbnb: For companies that already have a viable product or service, growth hacking can help drive awareness.

Penetration 153

Penetration Case Study Hotels Lead Rank 153

SBI

MAY 8, 2012

Tweet Spring cleaning to rejuvenate sales. If you find a renewed sense of purpose emerging from the all-too-long winter months, here are several tools you’ll surely want to consider for rejuvenating your sales life. How can you alter, or refocus your sales plan accordingly to optimize your efforts? Spring is here.

Tools 82

Tools Territories Webinar Metrics Report 82

HeavyHitter Sales

JULY 1, 2011

Heavy Hitter Sales Blog. Closing Techniques Using Sales Linguistics. Top 7 Critical Sales Trends for 2012. IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. If Sigmund Freud Was Your Sales Manager. Four Critical Sales Kickoff Meeting Success Factors. Sales Tips.

Study 163

Study Lead Rank Lead Scoring Penetration 163

Pointclear

OCTOBER 24, 2011

—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. In most cases, marketing and sales teams are only able to cover a fraction of their market, and this means that only a fraction of potential deals are being closed.

Outsourcing Services 189

Outsourcing Services Lead Generation Sales Qualified Lead PointClear 189

Hubspot Sales

APRIL 26, 2019

A good sales team is like a high powered engine, but pricing your product poorly is like sticking that engine in a lawnmower instead of a Lamborghini. Or you could position it as a tool to create a library of videos that are used to find answers to company-specific questions (something they aren’t able to do today).

Top of Funnel 136

Top of Funnel Retail Penetration Margin 136

Zoominfo

MARCH 27, 2019

The term technographic data, or technographics , refers to the essential technologies and tools a business uses to function. Most importantly, you’d have a list of highly-qualified, sales-ready prospects to reach out to. Here at ZoomInfo, we’re big proponents of using technographics as part of the sales process.

Report 222

Report Data B2B Survey 222

PandaDoc

APRIL 4, 2025

Penetration pricing is one strategy that can be powerful when done right. This guide will cover the ins and outs of penetration pricing, including how it works, the advantages and disadvantages, and some best practices to keep in mind as you implement it. How does a penetration pricing strategy work? So how do you do that?

Penetration 52

Penetration Film Loyalty Maximizer 52

Allego

FEBRUARY 11, 2025

B2B sales isnt what it used to be. They conduct extensive research, engage with sales reps late in the process, andperhaps most challenging of allrarely make decisions alone. To succeed in today’s B2B landscape, sales teams need personalize coaching, real-time feedback, AI-driven insights, and adaptive learning strategies.

B2B 62

B2B Training B2C Scale 62

HeavyHitter Sales

DECEMBER 27, 2010

Heavy Hitter Sales Blog. Closing Techniques Using Sales Linguistics. Top 7 Critical Sales Trends for 2012. IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. If Sigmund Freud Was Your Sales Manager. Four Critical Sales Kickoff Meeting Success Factors. Sales Tips.

Motivation 107

Motivation Penetration Hiring Decision Maker 107

SBI

NOVEMBER 10, 2020

We all appreciate a sales process focused on helping us solve a real pain point or achieving a specific objective. Q: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS' BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS. Smart Selling Tools recently hosted a webinar with our customer, Genesys.

Lead Rank 177

Lead Rank Lead Scoring Penetration Account 177

Vengreso

JANUARY 22, 2025

Ready to enhance your sales skills? Our list of the best sales training blogs offers expert tips and practical advice to help you succeed. These blogs provide insights and strategies tailored specifically for sales managers , focusing on leadership, productivity , team motivation, and effective sales strategies.

Training 74

Training Top of Funnel Ideal Customer Profile SalesForce 74

The Pipeline

MARCH 31, 2011

The Pipeline Renbor Sales Solutions Inc.s Stored in Attitude , Business Acumen , Prospecting , Sales 2.0 , Sales Strategy , Social Selling , Social media , Trigger Events , Webinar , execution. About the classes: Classes are designed for all levels of sales professionals (reps-execs). April 2008. March 2008. January 2008.

Social Selling 216

Social Selling Webinar Metrics Pipeline Social Media 216

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. What is Sales Automation? Today’s Sales professions spend just 34% of their time selling. With that shocking statistic, let’s review the benefits of sales automation. The Rise of Sales Automation. Salesforce.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Zoominfo

OCTOBER 28, 2018

These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. At the most basic level, technographics are the essential technologies and tools organizations use to run their business. 5 Ways Technographics Improve Sales Prospecting. 3. Penetrate new markets.

Data 177

Data Eloqua Buyer Persona Demographics 177

SBI

OCTOBER 1, 2014

More than 1400 sessions, more than 350 exhibitors, 18 keynotes, 20 parties, 2 rock concerts, and 5 opportunities to help charities on site, there is perhaps no bigger event for sales and marketers. Act-On’s streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Vendor 139

Vendor Twitter InsideView InsideSales 139

Understanding the Sales Force

MAY 8, 2023

So let’s assume that we are talking about a traditional sales organization with traditional salespeople who have responsibility for both finding and selling opportunities. The seven reasons most often to blame are: Sales Managers. But what about the salespeople who don’t hunt consistently. Do you know why?

Decision Maker 156

Decision Maker Penetration Account Comparison 156

Hubspot Sales

MAY 28, 2019

Set prices too high, and you miss out on valuable sales. The shoes cost $25 to make, and you want to make a $25 profit on each sale. Discounts, clearance sections, and year-end sales are examples of high-low pricing in action. Penetration Pricing Strategy. Penetration Pricing: Netflix. Penetration Pricing: Netflix.

Strategy 143

Strategy Penetration Hubspot Buyer Persona 143

Hubspot Sales

JANUARY 9, 2018

What’s a sales plan? A sales plan lays out your objectives, high-level tactics, target audience, and potential obstacles. It’s like a traditional business plan but focuses specifically on your sales strategy. A business plan lays out your goals -- a sales plan describes exactly how you’ll make those happen.

Buyer Persona 145

Buyer Persona Referrals Commission How To 145

Sales Hacker

OCTOBER 2, 2024

The Next Generation of Sales AI in 2025: A Guide for Go-to-Market Leaders The sales world is buzzing with change, and at the center of it all is one unstoppable force: AI. For go-to-market leaders – whether you’re a Director of Sales, VP, or on the front lines, the message is clear – embrace AI or risk being left behind.

Lead Rank 116

Lead Rank Lead Scoring Scale Penetration 116

Zoominfo

OCTOBER 22, 2021

You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to your target market. You’ll even see sales rep positions advertised online under the title of “business development representative.” What is Sales? If so, careful market research will be necessary.

Hiring 130

Hiring Buyer Persona Sales Qualified Lead Scale 130

Hubspot Sales

DECEMBER 9, 2020

Sales forecasting can be a tedious process filled with endless rows of data that can start to blur together after you've spent one too many days looking at it. Though it isn't the most exciting process, preparing an accurate, reliable sales forecast is one of the most important tasks a sales team does each year.

Sales Forecasts 137

Sales Forecasts Forecasting Demographics Penetration 137

Allego

JANUARY 19, 2023

Sales reps selling to companies on that continent require specialized sales enablement technology , which can be difficult to find in one solution. You need language translation, virtual selling tools, tech to enable content compliance, and anytime-access to sales content and collateral.

Sales Enablement 118

Sales Enablement Penetration Collateral Video 118

Zoominfo

JUNE 5, 2018

By targeting specific accounts, you can be sure that only the best and most sales-ready buyers enter your pipeline. . Stronger sales and marketing alignment: ABM is not just a marketing initiative. It’s a business-wide strategy where both sales and marketing work together to target specific accounts.

Account Based Marketing 187

Account Based Marketing Ideal Customer Profile Account Data 187

Partners in Excellence

AUGUST 30, 2022

Recently, I was speaking to the leadership team of a sales organization. Our jobs, as sellers, is to maximize our penetration and growth within those territories. We develop “territory” plans to extend our penetration and growth. But things weren’t changing. We are accountable for executing those plans.

Account 128

Account Territories Penetration Referrals 128