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Show Me the Money

The ROI Guy

According to IDC, 2/3rds of buyers indicate they don’t have the knowledge, research metrics or tools needed to do ROI / business value calculations. Vendor provided calculators may look good, but without independent validation, will do little to convince today’s skeptical buyer.

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How to Measure Sales Enablement With Reliable Metrics

LeadFuze

They may not have enough data because they are manually gathering metrics, so it’s time for them to invest in some tools. They can pull assessment data from these tools, but there will still be gaps in the information you get. The Metrics You Need to Perfectly Measure Sales Enablement. of content views. #