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You really need to watch the full webinar (located at the bottom of this post) to discover them all, but here are a few key points to whet your appetite: Lucy Acheson , Customer Experience Director at Merkle, noticed businesses that took the time to fully understand their technology capabilities and data management last year entered 2021 strong.
The panel was led by Merkle Australia ’s Blair Cooke, with additional participation from Jessica Lucas at Citi , Jane Merrick at REST , and Lea Wright at MLC. She outlined a helpful strategy to create a two-speed program so marketers can achieve both the necessary reactionary communications as well as longer-term, value-adding communications.
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