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In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate. Lori speaks, writes, trains, and consults with inside sales teams in mid-sized companies. They overwhelm and often don’t get deployed correctly. For example take Salesforce.com which is the predominant CRM tool sales teams use.
A study by the Merkle Group reported that about 63% of CRM initiatives never see adequate return. For instance, if you purchase Salesforce, you will quickly find that in addition to the price of the software, you will need to shell out even more in deployment and training costs. A typical big box CRM solution has a hefty price tag.
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