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In the process, they redefined sales enablement and disrupted an entire market. Prior to Allego, Yuchun co-founded and served as CEO of marketing automation provider Unica, guiding it through a successful IPO and sale to IBM. The market was quick to note the impact of Allego’s app and the success of the business.
You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions.
Buyers have unlimited access to information and compare vendors and solutions without ever interacting with sellers. “When I moved to UNICA my role was sales ops. “Product marketing is my closest partner in enablement. So it could be the product marketing person, a product manager, or the sales operations person.
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