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The Top 52 Sales Books Every Sales Pro Should Read

Gong.io

podcast host Andy Paul has spent decades as one of the foremost experts on sales strategy, process, and training. It wasn’t until I graduated from my “tour of duty” in sales and moved on to run product marketing that I read this book. Jordan’s tour de force on measuring, evaluating, and inspiring the modern sales force.

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Cadel Evans – Lessons For Winning

Tony Hughes

I started reading books about Lance including Tour de Force by Daniel Coyle and my doubts grew. Use the efforts of your competitors to pull you along in the market. It's all the unseen hours of practice and training that enable you to ‘burst onto the scene from nowhere’ to beat the competition.