Understanding the Sales Force

NOVEMBER 3, 2014

Dave Kurlan Inbound Marketing sales methodology closing sales performance sales selelction' I''m sure I''ve missed a few but you get the gist.

Sales Methodology 217

Sales Methodology Inbound Decision Maker Consultative Selling 217

SBI

JUNE 26, 2012

Linda wanted to get my thoughts on sales tools and the role they play in today’s sales organizations. The first sales tool I used (other than a rolodex) was the GRiD Systems laptop. It was an exciting time, and it is where my love for sales tools began. Sales Tools Deliver Revenue Growth! per minute.

Sales Tools 133

Sales Tools Revenue Tools Up-Sell 133

SBI

MARCH 19, 2013

Of course, my retort is that you won’t increase sales if you don’t have the right tools to compete more efficiently and effectively. They would ask, “What good is a prospect research tool if reps don’t know how to get a decision maker to engage?” Prioritize activities based on prospect behavior.

Sales Tools 126

Sales Tools Tools Decision Maker Cold Calling 126

SBI

DECEMBER 4, 2012

The reason I’m using this absurdly outdated example is to make a point about the drivers behind the evolution of tools and the importance of investing in new tools. Tools (technology and processes) evolve over time primarily from an onward and inevitably pressing need for operational effectiveness and gaining efficiencies.

Sales Tools 128

Sales Tools Tools VanillaSoft Call-back 128

Understanding the Sales Force

JUNE 20, 2014

Social Selling It''s one more way to get found, make connections and get introduced. Sales Tools I''m for any tool that will help salespeople to be more productive and effective. These tools include gamification, call technology, email marketing and analytics. Marketing can''t do it. Inbound can''t do it.

Consultative Selling 275

Consultative Selling Inside Sales Lead Nurturing Face-to-face 275

Hubspot Sales

JUNE 21, 2022

In this guided selling starter kit, we’ll cover the basics, including how this process works and how it can benefit your business. We’ll also dive into a few guided selling examples, cover some software tools that can help, and finish off with guided selling best practices to get this most from this approach.

Software 116

Software Software Tools B2C 116

Hubspot Sales

FEBRUARY 21, 2019

What's the difference between sales and marketing? Marketing informs and attracts leads and prospects to your company and product or service. Sales, on the other hand, works directly with prospects to reinforce the value of the company's solution to convert prospects into customers. Sales and Marketing.

Marketing 111

Marketing Ideal Customer Profile Social Media Sales Qualified Lead 111

SBI

MARCH 12, 2013

Marketers prove their allegiance to the new ruler because of its power as a market-awareness and lead generation tool. Content marketing, as the practice is called, is a semi-automated mechanism that gives organizations the ability to extend their sales-reach—to keep in touch (i.e. Content-marketing is lead development.

Marketing 125

Marketing Distribution Sales Cycle Ideal Customer Profile 125

Sales 2.0

MARCH 6, 2024

or inbound via the efforts of their marketing department. This uptick in the need for AEs to self-source deals has likely been driven by economics, the need to “do more with less”, but is I trend that may continue as AI tools free up AEs from admin tasks. You can’t just show up to a meeting and ask questions (“solution selling”).

Lead Rank 195

Lead Rank Lead Scoring Leads Marketing Qualified Lead 195

Gong.io

JULY 18, 2022

How can you position your solution and boost your win rates? That’s where Solution Selling comes in. In this article, we’ll explain what Solution Selling is, what sets it apart, and how to tell if it’s right for your team. What is Solution Selling? What sets the Solution Selling methodology apart?

Solutions Selling 62

Solutions Selling Ideal Customer Profile Outsourcing Services Sales Methodology 62

SBI

MARCH 26, 2013

The subjects of both books are decidedly applicable to the field of Sales and Marketing. Consider asking a prospect to buy your product, in this example, an expense reporting tool. Either buy an expense reporting tool, or keep doing things the way you are today, manually. You are pitching an either-or-proposition.

Marketing 123

Marketing Report Vendor Webinar Metrics 123

SBI

OCTOBER 16, 2012

Social Selling and Big Data at the Upcoming Sales & Marketing 2.0 will host the Sales & Marketing 2.0 A close examination of the agenda indeed reveals that the two day event will be packed with presentations and discussions about many elements of the big-data/social-selling eco-system. Sales & Marketing.

Conference 131

Conference Social Selling Data Marketing 131

InsideSales.com

OCTOBER 24, 2019

? ?. Read on to learn how the prospect theory can help you move from product and solution selling to value selling. RELATED: Creating Value for Customers – 5 Strategies for Value Selling. In this article: How the Shift from Product and Solution Selling to Value Selling Began.

Solutions Selling 58

Solutions Selling Up-Sell Conversion Strategy 58

Understanding the Sales Force

AUGUST 18, 2015

Sales Process isn't even the only thing that inbound marketers say is dead. They'll have you believing that salespeople are no longer needed, selling is dead, and a consultative approach is dead too. One article was published in Harvard Business Review and was really about Solution Selling being dead. Don't get me wrong.

Inbound 120

Inbound Inside Sales Sales Process Top of Funnel 120

Pointclear

OCTOBER 1, 2015

There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Account Sales Qualified Lead 100

The ROI Guy

MAY 9, 2012

The iPad is perceived as a great new business tool, to empower sales to deliver more provocative interactive presentations, and to enable B2B marketing to provide engaging content to ever more mobile buyers. The traditional pitch and marketing vehicles just don't work as well as they used to.

Lead Rank 75

Lead Rank Lead Scoring Marketing Comparison 75

SBI Growth

AUGUST 12, 2012

It will get you the access to the tool you need to begin developing the proper training, our prospect/customer interview guide. Marketing and product demonstration/material review. No longer is product pitching and “Solution Selling” going to bring results. Click on this link to sign up for the Make The Number Tour.

Ideal Customer Profile 244

Ideal Customer Profile Training Buyer Follow-up 244

The Pipeline

MAY 13, 2011

What you should do: Nothing new here — keep your crew well-trained in professionalism, product, and market. I do believe salespeople can and should write blog posts about their market or selling in general if they are thoughtful and articulate. Those are as much for sales as they are for marketing.

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244

The ROI Guy

MARCH 30, 2011

If you are in sales and marketing, there is another forecast that is just as promising, especially if you recognize the pending fertile business opportunity and prepare accordingly. Marketing luminary Seth Godin indicates that "No business buys a solution for a problem they don't have." And this is not just a temporary change.

Marketing 79

Marketing Lead Rank Remedy Forecasting 79

SBI

MAY 26, 2020

Q: SHOULD SELLING BE VIEWED AS A BUYING EXPERIENCE AND WHY. Not long ago, buying experience was only about consumer-facing sales, while B2B was all about solution selling. Marketers can ensure consistency, A/B test content, and report ROI. Sergey : What customers are buying is changing.

Scale 140

Scale Hotels Buyer Analytics 140

SBI

JULY 16, 2013

You have the power in you to help your company generate a great deal more revenue than it is today without hiring new reps, and without introducing new products or entering new markets. Nancy Nardin is the foremost expert increasing sales productivity through the use of tools. And you have five months to prepare for 2014.

Quota 135

Quota Revenue Forecasting Hiring 135

SBI

APRIL 30, 2013

Here are 3 tricks and tips for improving efficiency when it comes to creating opportunities: Use tools: Tools like Social Selling and Marketing Automation (to name just two) can increase the likelihood of contacting the right people at the right time—when they have the highest propensity to buy.

Opportunity 123

Opportunity Closing Influencer Decision Maker 123

Partners in Excellence

DECEMBER 9, 2019

What we do control is the definition of our target markets and our ideal customer profiles. Over time, as all of us have become more knowledgeable about buying these tools the buying process has become much more simplified and the right sales engagement model is either highly transactional, or even self-serve.

Ideal Customer Profile 48

Ideal Customer Profile Solutions Selling Case Study Consultative Selling 48

SBI

JUNE 11, 2013

By now, you’ve probably heard of iSell from OneSource which is a great tool for finding contacts, and conducting prospect research. With cfMAPP fully integrated into Salesforce, your reps can quickly get local knowledge to convince prospects about your geographic strength in their markets. Share your ideas.

Ideal Customer Profile 111

Ideal Customer Profile Revenue Company Decision Maker 111

SBI

JUNE 25, 2013

Gamification is just a fancy word for marketing tactics (specifically games and contests) that get people to engage with a company or a brand in a more personal, social way. No doubt, they discovered a marketing formula that was every bit as successful as their tasty snacks were. And there’s a science behind Gamification.

Hiring 122

Hiring InsideSales Commission Incentive 122

The ROI Guy

SEPTEMBER 13, 2013

SiriusDecisions says the #1 issue preventing Sales quota achievement is not the lack of marketing leads, lack of good solutions, or a lack of product knowledge, but the inability for Sales teams to effectively communicate value messaging. How can tools help? Then they realize that they in fact do have a lot to learn.

Lead Rank 73

Lead Rank Lead Scoring Tools Training 73

SBI

FEBRUARY 5, 2013

1. Marketing is Selling. Although Marketing performs different tasks from those carried out by Sales, I wholeheartedly recognize that the primary objective of both departments is the same. Marketing and sales will (must) be collaborative and in alignment regarding metrics (i.e. Marketing and Sales are one team.

Webinar Metrics 137

Webinar Metrics Forecasting Influencer Decision Maker 137

SBI

MARCH 5, 2013

You are not allowed to hire new reps, nor can you rely on new products or new markets to hit the number. It would be insane to think your team can sell twice as much next year as you do this year, with the same number of reps, same products, and same markets. CRM is NOT a productivity tool, nor is it a revenue generation tool.

Revenue 127

Revenue Hiring Decision Maker CRM 127

Alice Heiman

JANUARY 6, 2023

Dr. Dover leads this movement by starting with a simple question: If sales teams have more and more tools at their disposal to increase sales, why is the data pointing in the opposite direction? He does not mince words – the old methods of solution selling have stopped working. Selling the Price Increase by Jeb Blount.

Lead Rank 141

Lead Rank Sales Methodology Quota Promotion 141

Partners in Excellence

JULY 23, 2012

I wrote about “The End Of Solution Selling” the other day. Sales people need a rich array of approaches and tools to intercept the customer in their buying process, align with them and to sell. . Insight selling is very powerful. My friend Jack Malcolm expanded on the discussion in his post today.

Maximizer 106

Maximizer Buying Cycle Solutions Selling Consultative Selling 106

Partners in Excellence

DECEMBER 4, 2011

.” It’s one of the best books on selling over the past few years, and should be mandatory for every sales professional. More importantly, it should be mandatory for every CEO, marketing professional, customer service professional, product management professional. It’s not Solution Selling 3.0.

Top of Funnel 115

Top of Funnel Customer Service Lead Scoring Lead Rank 115

The Pipeline

FEBRUARY 6, 2017

Not sure where he stood on the topic, I shared my view that for me selling is selling, I don’t have the need like many marketers, to categorize or qualify things. As a longtime proponent of the movement to unhyphenate sales, I have felt that tagging a label on sales, be that Solution Selling, Consultative Selling, Sales 2.0

Revenue 120

Revenue Social Selling Sales Qualified Lead Social Media 120

Partners in Excellence

JANUARY 29, 2013

Pick up any journal, go to any conference, talk to thought leaders and all the discussions were about changing the way people designed products, leveraging technology and tools both to improve productivity and to provide capability never before imagined. Today, no one would think of designing any kind or product without these tools.

Banking 117

Banking Lead Rank Conference Engineering 117

SBI

NOVEMBER 2, 2017

This week I interview Russ Chadinha , Senior Director Product Marketing of Model N Revenue Cloud. Nancy: Why does the industry need your solution? It is the primary objective for CEO’s and for Sales and Marketing executives. The easiest way to think of fit for Model N solutions is to think about the points of revenue generation.

Revenue 131

Revenue Lead Rank SAP Maximizer 131

SBI

FEBRUARY 12, 2013

Much as it is one of the best tools for the task, social selling isn’t just about using LinkedIn effectively. Social selling should be thought of, in my humble opinion, as a means to discover, engage, and interact with potential prospects. Social Selling can suck the life out of your selling efforts—if you let it.

Social Selling 135

Social Selling Scale Webinar Metrics Networking 135

Gong.io

OCTOBER 3, 2022

But unless something changes, it means your sales and marketing practices aren’t sustainable. . A ratio greater than 1 means your sales and marketing teams are delivering a positive ROI. It means your sales team is extremely efficient and usually indicates you have excellent product market fit. But don’t get too carried away.

Ideal Customer Profile 118

Ideal Customer Profile Buyer Persona How To ROI 118

The ROI Guy

OCTOBER 5, 2011

A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc. Can you speak to how the changing buyer has increased the need for sophisticated sales enablement solutions? First, today’s B2B buyer is more empowered than ever before. Customers bought "products."

Sales Enablement 45

Sales Enablement Report Tools ROI 45