SBI Growth

MARCH 31, 2020

Going into 2020, Market Leaders were already counting on the majority of their revenue coming from their existing customer base. Most companies build their 2020 Revenue plans on an assumption of GDP growth, and this assumption has shifted.

Retention 401

Retention Customer Revenue Marketing 401

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

No More Cold Calling

FEBRUARY 13, 2025

Marketing isnt a strategy. When everyone from your marketing department, to your IT department, to your janitorial staff is mining their networks for sales referrals, growth isnt just possible; its inevitable. Compensation structures should reward not just deals closed, but also client retention and satisfaction.

Referrals 310

Referrals Face-to-face Sales Leadership Quota 310

Zoominfo

MARCH 12, 2025

Winning in today’s markets takes more than just raw effort. Thats where Go-to-Market Intelligence enters the picture. The result: a 360-degree view of your customers and markets, no matter how quickly they change. Results With a strong data foundation, the Houston Rockets are on track to hit their target revenue goals.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

No More Cold Calling

JUNE 25, 2020

How’s that for attracting new clients in a highly competitive market? Referred customers have a 37 percent higher retention rate and are four times more likely to refer more customers (Source: Invesp ). Why Your B2B Lead Generation Sucks: Reason 4—You Flunked Customer Retention. Analyze your B2B marketing strategy.

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

SBI Growth

NOVEMBER 14, 2020

Marketing leaders have faced numerous difficulties over the past year, but one challenge is not exclusive to just 2020—sales and marketing alignment. Getting this correct is more imperative now than ever before and can make-or-break your growth strategy. Ultimately, companies.

Marketing 398

Marketing Face-to-face Strategy Company 398

SalesFuel

APRIL 15, 2025

The 2025 SHRM State of the Workplac e report shares that teamwork, purpose, fairness, and recognition play a role in employee retention. After all, improving the employee experience results in higher retention. After working so hard to hire employees, managers must actively manage the work experience to improve retention.

Retention 59

Retention Analytics Data Hiring 59

Zoominfo

JANUARY 24, 2025

Sales analytics software tools typically leverage AI, automation, and advanced reporting to analyze B2B go-to-market data and sales activities. ZoomInfo ZoomInfos GTM intelligence platform redefines sales performance with an unmatched combination of B2B data, market signals, and AI-fueled research and engagement tools.

Analytics 246

Analytics Software Software Tools 246

Sales and Marketing Management

JUNE 8, 2022

Customer care metrics are at the core of customer retention. The post 5 Important Customer Care KPIs (and How to Improve Them) appeared first on Sales & Marketing Management. So why aren't more companies measuring these key customer care key performance indicators?

Customer 374

Customer How To Retention Marketing 374

SBI Growth

SEPTEMBER 12, 2020

With more independent and educated customers, where do sales and marketing fit into this new model? With more and more possibilities available to the online consumer, the desire for self-serve options does not seem to be subsiding anytime soon.

Ideal Customer Profile 374

Ideal Customer Profile Customer Marketing Education 374

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality.

Company 111

Company Scale Retention Margin 111

SalesFuel

MARCH 4, 2025

Are you struggling with employee engagement and retention? The path to improved employee retention and engagement starts with creating a job description that attracts the right kind of candidate. Theyll also hint at the employee engagement and retention tactics needed to interest applicants in your organization. Youre not alone.

Retention 59

Retention Hiring Training Churn 59

SBI Growth

DECEMBER 5, 2020

Over the past several months, SBI’s latest research has unpacked how market-leading CEOs have responded to market disruption and how they approach planning for 2021. Those identified as “Accelerators” have not only managed to thrive in the face of adversity.

Leads 305

Leads Marketing Qualified Lead Marketing Face-to-face 305

Smooth Sale

DECEMBER 18, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: The Long-Lasting Impact of Sensory Marketing Do your marketing efforts focus on audio-visual presentations, such as print ads, radio spots, and videos on TV and the Internet? Author Bio: Natalie Whited is the VP of Marketing at Orbus Visual Communications.

Marketing 88

Marketing Influencer Loyalty Remedy 88

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams.

Paid Content 95

Paid Content Top of Funnel Webinar Metrics Marketing 95

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Sales and Marketing Management

DECEMBER 13, 2021

Companies with low turnover rates are led by executives who understand that money alone is no longer an effective recruitment and retention tool. The post Cracking the Sales Compensation Code appeared first on Sales & Marketing Management.

Compensation 317

Compensation Retention Sales Tools 317

SalesFuel

MARCH 18, 2025

SalesFuel - Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement But to retain these team members and encourage them to be highly engaged, managers must customize their work experience. Photo by RDNE Stock Project on Pexels.

Hiring 59

Hiring Retention Apparel Face-to-face 59

SalesFuel

APRIL 14, 2025

Optimism about the economy is fading, and inflation is pressuring marketing budgets. But business leaders are finding the best path to marketing spend optimization, especially with the use of AI. Customer Retention When asked about their customer retention rate, business leaders shared their overall score of 7.7%.

Survey 59

Survey B2C Marketing Social Media 59

SalesFuel

APRIL 30, 2025

Dont just focus on new business development; smart sellers know that retention rates are also key to success. And an effective customer retention strategy is a must-have. But] customer retention is what fuels long-term profitability and sustainable growth. What are the benefits of using a customer retention strategy?

Retention 52

Retention Strategy Incentives Incentive 52

Sales and Marketing Management

OCTOBER 4, 2023

Company culture and the culture of your sales organization, or your team’s perception of it, influences how much you sell, your productivity, employee retention and, ultimately, your revenue. The post 3 Ways a Positive Company Culture Can Drive Sales Success appeared first on Sales & Marketing Management.

Positioning 296

Positioning Company Retention Influencer 296

Pipeliner

FEBRUARY 6, 2025

In this article, we’ll explore why CRM for the Cruise Industry is no longer a luxury, but a necessity for cruise lines looking to thrive in today’s fast-paced market. Customer Retention: Loyalty is the lifeblood of the cruise industry. As a result, they saw a 25% increase in customer retention and a 15% increase in revenue.

CRM 103

CRM Loyalty Segment Retention 103

Hubspot Sales

AUGUST 7, 2024

Delivering a product to a global audience in highly competitive fields requires impeccable organization, constantly improving customer retention, and top-tier relationship management — and some assistance from AI and automation can only help. An effective CRM is make-or-break for SaaS companies because of: Customer Retention.

Software 115

Software Software CRM Oracle 115

Zoominfo

FEBRUARY 20, 2025

For frontline go-to-market (GTM) professionals, the struggle is real: Too much administrative work, too little selling time, and too many missed opportunities. We surveyed over 11,000 revenue professionals to uncover exactly how GTM teams use ZoomInfo to expand markets, accelerate sales cycles, and drive revenue. The results?

Report 130

Report Account Based Marketing Sales Qualified Lead Customer 130

SBI Growth

JULY 1, 2020

We recently wrote about the emergence of the Chief Customer Officer and took that opportunity to survey CCO’s about how they will make their 2020 number. We found that companies had initially been planning on nearly 31% of their 2020.

Survey 346

Survey Company Leads Marketing Qualified Lead 346

Sales and Marketing Management

SEPTEMBER 25, 2023

A competitive and livable wage is the starting point for successful recruitment and retention, but that's all it is - a start. The post It’s Time to Recognize the Importance of Recognition appeared first on Sales & Marketing Management.

Retention 245

Retention Competition Marketing Report 245

Steven Rosen

JULY 8, 2024

In this article, Jenn Steele discusses the vital role of customer feedback in refining marketing and sales strategies. She also highlights the strategic importance of creating robust support materials that address customer needs, boosting engagement and retention rates.

Revenue 156

Revenue Marketing Pivotal Promotion 156

Zoominfo

JANUARY 16, 2025

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. Understanding Intent Data: From Noise to Opportunity Intent data is a familiar concept to marketers, but it has evolved significantly in the past several years.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Janek Performance Group

DECEMBER 24, 2024

From this, team members know what is expected, and they will buy-in to the organizations long-term goals, which can boost morale and significantly affect retention. However, studies show a significant increase in retention when learning is collaborative and, dare we say, enjoyable. What do you want reps to take away from the training?

Training 118

Training Hiring How To Retention 118

Partners in Excellence

NOVEMBER 6, 2024

The present endless models on selling activities, outlining monthly and quarterly goals for demand/lead gen, outreach, meetings, top of pipeline, pipeline, renewal/retention, comp models and so forth. Other executives, whether they are in marketing/sales/CS execution, tend to get tunnel vision, focusing only on their organizations.

Lead Gen 127

Lead Gen Lead Rank Top of Funnel Analytics 127

Smooth Sale

OCTOBER 21, 2024

Experts estimate that worldwide, the gamification market was $6.33 Adding gamification to the mix encourages customers to actively participate in the shopping experience, which helps boost retention. A uthor bio: Cheryl Lesniak is the Director of Marketing at Frank Mayer and Associates, Inc.,

Strategy 113

Strategy Retail Lead Rank Lead Scoring 113

Smooth Sale

FEBRUARY 28, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Market Your Business and See More Success You will always need to market your business. Specific marketing strategies should offer amazing results. Email marketing is one of the best ways to do this, as it enables you to engage your current customers.

Marketing 78

Marketing How To Social Media Advertising 78

Sales Hacker

NOVEMBER 26, 2024

5:39) The importance of customer experience from the first marketing touch. (8:38) 8:38) Shifting focus from new logos to customer retention and expansion. (15:10) 47:58) One thing that is working for Kim in go-to-market right now. 5:39) The importance of customer experience from the first marketing touch. (8:38)

Customer 108

Customer Compensation Churn LinkedIn 108

Smooth Sale

MARCH 3, 2025

Photo by Attract the Right Job or Clientele: Video Marketing Can Be A Top Tactic For SME Growth A successful marketing strategy is a central ingredient in business success. In todays landscape, video marketing should be one of the top items on your agenda. Research shows that consumers want brands to embrace video marketing.

SME 78

SME Video Marketing Social Media 78