Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

DiscoverOrg Sales

MAY 29, 2019

A sales demo that’s focused on a few specific solutions may require more discovery time on the front end; this is especially true if you sell software with a wide range of features and use cases. The modern sales software demo is value-based, and focused on use cases that address the prospect’s unique and specific problems.

Software 198

Software Software Decision Maker Lead Rank 198

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. It’s annoying your intended audience.

Email Marketing 248

Email Marketing Marketing Follow-up Data 248

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Zoominfo

OCTOBER 27, 2020

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 246

B2B Marketing Segment Scale 246

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. It’s annoying your intended audience.

Email Marketing 265

Email Marketing Marketing Follow-up Data 265

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Sales and Marketing Management

MARCH 29, 2019

Author: Paula Sanders There’s a lot of hype around artificial intelligence, but the reality of its impact to sales and marketing strategies promises to be positive. Our new digital workers, consisting of software robots, will be used by at least 40% of enterprises. That’s a significant opportunity. Leading a Winning Team.

Marketing 209

Marketing Webinar Metrics Software Software 209

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. To guide you through the recruitment data ZoomInfo has collected, check out the following questions that job seekers can contemplate as they ponder a new position or career change.

Nonprofit 246

Nonprofit Hiring Marketing Face-to-face 246

Sales and Marketing Management

OCTOBER 5, 2020

Author: Brandon Brown Today, most marketers and salespeople agree that we need to build relationships with our customers. But many of those same marketers and salespeople are implementing old-school marketing tactics that bombard consumers with unwanted ads and clickbait. Two words: influencer marketing.

Influencer 194

Influencer Marketing How To Face-to-face 194

Zoominfo

SEPTEMBER 17, 2024

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. What is Lead Mining Software? Lead mining software is designed to unearth valuable business opportunities from vast pools of data.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

Sales and Marketing Management

APRIL 13, 2020

Potential customers are risk-averse and reevaluating their budgets and priorities while trying to decipher the winds of the market. It doesn’t need a long, meandering discussion about world politics, science, or global markets. Position yourself for success. These universal challenges are exacerbated by many smaller ones.

Face-to-face 393

Face-to-face How To Negotiation Lead Rank 393

Allego

DECEMBER 20, 2023

I’m willing to bet you’re like me when it comes to buying something, whether it’s a new pair of boots or enterprise software. One such technology, Digital Sales Room software , has emerged as a game-changer, empowering sales teams to operate seamlessly in a virtual environment. What Is Digital Sales Room Software?

Software 125

Software Software Lead Rank Vendor 125

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. Our feeder systems put inbound Sales Development Representatives (SDRs) in a position to eventually become Account Executives, Account Managers or even team managers. Contrast that with other software companies that have to actually go out and buy this talent.

Hiring 200

Hiring Lead Rank Lead Scoring Outbound 200

Zoominfo

AUGUST 3, 2020

When one thinks of industries that attract large investments, fields such as software, energy, and pharmaceuticals come to mind. Impact investments aim “to generate positive, measurable social and environmental impact alongside a financial return,” according to the Global Impact Investment Network.

Nonprofit 239

Nonprofit Pharmaceuticals Energy Networking 239

DiscoverOrg Sales

JUNE 6, 2018

They’re attending networking events, following your company on social media, and applying for your open positions. However, these positive traits also make it more difficult to actively recruit them to your opportunities. If that sounds like marketing – you’re right! Skills can be taught with training.

Hiring 230

Hiring Networking Positioning Compensation 230

Vengreso

NOVEMBER 19, 2024

In an era where efficiency and productivity are paramount, AI sales assistant software emerges as a game-changer for businesses eager to streamline their sales processes and maximize output. In this comprehensive guide, I will dive into crucial factors to consider when selecting the ideal AI sales assistant software for your business needs.

Software 115

Software Software Scale Sales Qualified Lead 115

The Pipeline

JUNE 17, 2021

Do you need to work with marketing more effectively on lead profiling and scoring? Do you need to work with Product Management and Marketing to reduce your closed lost ratio with features and positioning fixes? Execution can even be via a cross-functional team. Google perfect team formula. About Matt Roberts.

Top of Funnel 352

Top of Funnel Quota Proposal Lead Rank 352

Hubspot Sales

NOVEMBER 28, 2022

In this post, you’ll explore the best lead distribution software that can help you optimize your sales process and improve lead conversion. What is lead distribution software? The 25 Best Lead Distribution Software. Finding a Lead Distribution Software That Fits Your Needs. The Best Lead Distribution Software.

Distribution 119

Distribution Lead Rank Software Software 119

Nutshell

MARCH 25, 2024

More often than not, this leads to a positive brand experience and a happy customer. Store and distribute customer information through your CRM software for easy reference when needed. You can also leverage Nutshell’s email marketing tools to send automated welcome packets once you receive a signed agreement.

Positioning 127

Positioning Customer Churn Face-to-face 127

Zoominfo

MARCH 17, 2021

copper baking pans,” or “data privacy software”). For example, would you search for “automated invoicing cloud-based software,” or would you rather go for “online payment solutions”? Also, consider leveraging some help from an influencer to help boost awareness about your software.

Lead Rank 246

Lead Rank Lead Scoring Social Media Engineering 246

Zoominfo

DECEMBER 15, 2020

And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. B2B Tips for Sales, Marketing, Recruitment, and More. These signals alert sales and marketing teams to recognize their pain points and take the next step in putting them through the pipeline.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 334614 Software & Other Prerecorded Compact Disc, Tape, & Record Reproducing. 445210 Meat Markets.

Transportation 204

Transportation Chemicals Automotive Marketing 204

Sales and Marketing Management

MAY 15, 2020

The sales teams positioned to succeed during this time will be those who help rather than haggle customers – understanding, too, that “success” will look somewhat different these days. Consider how you can focus your prospecting on certain geographies, demographics or niche markets that may be busy right now. Learn To Turn Churn.

Loyalty 296

Loyalty Cancellation Churn Face-to-face 296

Sales and Marketing Management

FEBRUARY 3, 2020

Likewise, sales and marketing departments may be siloed, so implementing a formal customer reference program requires some marketing of its own. It’s a challenge figuring out how to create a plan that resonates with buyers, provides a positive experience for customers and makes the best use of staff time.

Ideal Customer Profile 248

Ideal Customer Profile Customer Policies Promotion 248

Sales Hacker

JANUARY 27, 2024

Speaking of which, GTMfund’s value proposition perfectly illustrates this week’s main newsletter topic: the critical importance of messaging and positioning. Take a look at these contrasting statements: GTMfund is an early-stage venture capital firm investing in pre-seed to series A software companies. See the difference?

Positioning 103

Positioning Top of Funnel Ideal Customer Profile Intent Signal 103

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

Hubspot Sales

NOVEMBER 29, 2022

To reduce the probability of such inaccuracies, sales forecasting software has become an indispensable part of the professional sales kit. This post shares 12 forecasting software that can help you predict, monitor, and optimize your deal pipeline. Benefits of Sales Forecasting Software. The 12 Best Sales Forecasting Software.

Sales Forecasts 120

Sales Forecasts Forecasting Software Software 120

Sales and Marketing Management

JANUARY 18, 2018

A consistent visual identity will help gain an instant recognition of your brand, which will also potentially lower your costs on advertising and marketing in the long-term. They are product, personality, personas, promise, and positioning. For a brand to really resonate with customers, it needs to have a consistent visual identity.

How To 253

How To Hiring Social Media Pivotal 253

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge. This is where sales and marketing alignment can make a difference.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Even if your firm isn’t there yet, consumer behavior and the market now rests on the 2030 point on the trend line?—?positive

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Sales Hacker

AUGUST 20, 2024

Matt has 25 years of experience in the software industry, most recently leading a $700 million business at Infor. Prior to that, he held senior leadership positions at SAP and Oracle, driving incredible results across the board. 45:23) One thing that is working for Matt in go-to-market right now.

Cost per Acquisition 107

Cost per Acquisition Infor Software Software 107

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Data is at the core of every go-to-market motion. It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power.

Lead Rank 246

Lead Rank Lead Scoring Ideal Customer Profile Oracle 246

Zoominfo

JUNE 24, 2019

We recently discussed AI in the following post: The Impact of Artificial Intelligence on B2B Marketing. As with many software offerings that fail to thrive, they changed their name (to Customer Relationship Management [CRM]) and introduced expanded functionalities. And, at ZoomInfo, we’re no exception. Keep reading.

Forecasting 272

Forecasting B2B CRM Quota 272

Sales and Marketing Management

SEPTEMBER 17, 2018

If generating qualified leads is the burning issue on a marketing or sales leader’s mind, he or she may take a few seconds to open the email to find out whether it offers valuable information. For example: “3D2B recently helped an enterprise software company generate 17,000 qualified leads. Keep it Short . Plus, it’s easy to do.

Conversion 293

Conversion Sales Qualified Lead Direct Mail B2B 293

Zoominfo

AUGUST 17, 2020

This has created a cycle where its position from upstart to leader continues to be reinforced. Figure 2: E-signature and payroll software saw a spike in June after a steady increase in adoption in the months since shut down order began. In May, we dug into what explains Zoom’s success during the pandemic. What’s Next?

Face-to-face 246

Face-to-face Software Software Trends 246

Zoominfo

SEPTEMBER 9, 2021

Without it, software and platforms just aggregate information that might be correct and might help a rep find the next best buyer. Yet for the last two decades, efforts to automate sales and marketing motions at B2B companies have stalled, often because of bad data. Data quality is important to every company.

Data 52

Data Company Lead Rank Lead Scoring 52