Remove Marketing Remove PointClear Remove Prospecting Remove Telemarketing
article thumbnail

Advice to Steve, a Down-and-Almost-Out Sales Manager: Telemarket Old Leads First!

Pointclear

How many sales inquiries did Marketing give you, on average, per month for the last year?” My advice to Steve is that when sales are needed in the fourth quarter, first telemarket old leads (older than 3 months), generated on products in stock. This cut the prospect list by 70%. What am I gonna do?”

article thumbnail

Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

Pointclear

PointClear is known for its perseverance. While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. Here’s What PointClear Persistence Looks Like. We didn’t stop. One billion dollars.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lead Generation Lies That are Wreaking Havoc with Your Sales

Pointclear

Outbound calling is interruption marketing. I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. Here’s what they had to say: Ardath Albee | Marketing Interactions.

article thumbnail

You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

Pointclear

Jim recently interviewed PointClear’s Dan McDade about the five most important things he’s learned in business and life—in one of an ongoing series of radio programs featuring sales and marketing industry leaders. In my work the first question I ask marketing leaders is “what does success look like to you?”

article thumbnail

B2B Lead Gen: Can you do it cheaper and better inside?

Pointclear

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows. Your revenue results will be directly affected. In fairness, our industry has created the image.

Lead Gen 113
article thumbnail

The 5 Top Media for Cold Prospecting

Pointclear

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? billion on search marketing for the same purpose. Every business needs new customers.

Media 233
article thumbnail

Outsourced Tele-prospecting: 10% less cost, 90% more revenue

Pointclear

There's another win-win value proposition that applies to outsourced tele-prospecting: “Costs Less. The fact is, insourcing tele-prospecting is harder, and more expensive, than most imagine. Generates More.” The misconception that building an internal team gives you more control and costs less is widespread.