How one company’s disciplined, targeted approach to demand generation delivered big results
Mereo
FEBRUARY 14, 2019
The previous 18 months had seen investments in lead generation stop, all existing leads dry up and revenue drop by $200M. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation. Led by the product and industry marketing teams, we ranked these two elements: Where have we had success in the past?
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