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Social Media Marketing Is NOT the Same As Social Selling

No More Cold Calling

Those opinions come from folks out in the world of sales and from marketers, which I admit confuses me, because marketers don’t sell. I see social selling as the ability to integrate social technology into the front end of your sales process. Not marketing. I’m all for marketing and sales alignment.

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Microsoft Advertising Partner Summit. Google Marketing Live. SMX Advanced.

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4 Marketing Predictions for the Enterprise in 2018

Sales and Marketing Management

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running running marketing, or doing marketing? Doing marketing” refers to the execution of marketing. Doing marketing” refers to the execution of marketing.

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ZoomInfo Brings its Data and Features Straight into Dynamics 365

Zoominfo

Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. Previously, these same sales reps needed to leave their home base to search for prospects and build opportunity pipelines.

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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.

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Nimble Releases New Add-in for Microsoft Teams

Nimble - Sales

Business professionals rely on their favorite communication applications like Microsoft Teams to connect with prospects and customers and collaborate with their teams. That’s why we are excited to share that we have built an in-app add-in for Microsoft Teams!

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How Top Sales Reps Prevent Worthless Training Efforts

SBI Growth

Every year, Sales Reps are forced into mandatory training. As expected, the Sales Reps complain and resist. My advice to Sales Reps: stop complaining and do something about it. Market share was rapidly sliced by a growing list of alternatives. Sales Reps at Bethlehem Steel, Blockbuster, and Kodak probably felt immune.

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