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The Pipeline ? How Marketing Can Help Sales After the Handoff

The Pipeline

Recent research by Demand Gen Report found that, “…58 percent of B2B marketers believe the role of a marketer ‘never ends’ even when the lead has been transitioned to sales…” Marketing automation helps marketers add value to buyer relationships even after those prospects have begun to interact with salespeople. Manticore Technology.

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The Pipeline ? 7 Must-Have Lead Nurturing Recipes for B2B.

The Pipeline

The RoundTable was a complement to a great e-book recently released by Manticore Technology titled: The Lead Nurturing Cookbook , to which everyone on the panel contributed; the panel featured Ardath Albee , Brian Hansford , Craig Rosenberg , Emily Mayfield , Jeff Erramouspe , Michael Damphousse , and I. Prospecting. Sales Training.