The Pipeline
MARCH 26, 2011
The RoundTable was a complement to a great e-book recently released by Manticore Technology titled: The Lead Nurturing Cookbook , to which everyone on the panel contributed; the panel featured Ardath Albee , Brian Hansford , Craig Rosenberg , Emily Mayfield , Jeff Erramouspe , Michael Damphousse , and I. Prospecting. Emily Mayfield.
Green Lead's B2B
OCTOBER 20, 2010
Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client.
The Pipeline
APRIL 15, 2011
Recent research by Demand Gen Report found that, “…58 percent of B2B marketers believe the role of a marketer ‘never ends’ even when the lead has been transitioned to sales…” Marketing automation helps marketers add value to buyer relationships even after those prospects have begun to interact with salespeople. Manticore Technology.
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