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Marketing Automation is Not Marketing Strategy

Pointclear

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. But it’s only a tool.

Marketing 266
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Inc Magazine Gets it Wrong on Consultative Selling

Understanding the Sales Force

Magazine ran an article on its website that I just can''t ignore. Business Software and Applications. Marketing, Advertising and Public Relations. Understanding the Sales Force by Dave Kurlan Inc. It''s making my blood boil. Why Consultative Doesn''t Work is irresponsible writing. Office Supplies and Furnitute. Janitorial.

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The Ultimate List of B2B Marketing Tools

Zoominfo

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Keep reading!

B2B 178
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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. They’re doing what a lot of the marketing automation platforms have been doing.

CRM 178
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How Small Businesses Can Use AI for Smarter, Simpler Marketing (video)

Pipeliner

Marketing is changing fast. John Golden from Sales Online Magazine and Pipeline CRM talked with Adam Nathan in this expert insight interview. They spoke about how AI (artificial intelligence) is helping small businesses do better marketing without spending a lot of money. Big idea: AI + human creativity = success in marketing.

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This may hit your Sweetspot

Sales 2.0

About six months after I wrote on my napkin I found out a smart guy in Silicon Valley called Umberto Milletti had already started a software company that produced results using an approach similar to this. I’ve recently written about this movement to bring “marketing automation” to sales people.) I literally wrote on a napkin.

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The Next Big Prediction in B2B Sales

SBI Growth

More recently, he pegged the failure rate of marketing automation software at 50%. In 2011, Gerhard Gschwandtner, publisher of Selling Power Magazine, made the last great prediction in B2B sales. Making predictions is a tough business, but it sells magazines and fills conference seats. At least I do. I think you should.

B2B 308