Zoominfo

JULY 2, 2020

According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. So what would be the point in generating more leads with MA, just for them to fall flat due to misalignment? One of the greatest benefits of marketing automation is that lead management processes become streamlined.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

JULY 2, 2020

According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. So what would be the point in generating more leads with MA, just for them to fall flat due to misalignment? One of the greatest benefits of marketing automation is that lead management processes become streamlined.

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

SugarCRM

JULY 21, 2020

On the flip side, sales says that marketing isn’t sending over good leads (or sometimes not enough leads) and they’re simply trying to fill the funnel without paying much attention to quality or readiness. In fact, ReachForce has found that sales ignores 50% of marketing leads. It’s enough to make your head spin.

Lead Scoring 45

Lead Scoring Lead Rank Sales Qualified Lead Account Based Marketing 45