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Last week I spent 90 minutes with another client (8 people from Operations, sales, customer service, and marketing) showing them how CRM could be the answer to their inaccurate forecasts and pipeline reports. For that I invite you to attend a 45-Minute Webinar on: How to Solve the CRM Problem November 13 10 AM ET. What about examples?
Ardath Albee in her book “eMarketing Strategies for the Complex Sales” proposes a marketing flavored look on the buyer's journey. Landslide has a similar offering for building a sales process. Marketing makes claims to be more involved in the revenue gen process wanting to manage and qualified leads when they are 'ready to buy'.
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