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Technology through the use of a customer relationship management system such as Landslide , Sales Nexus or Sales Force to even mobile computing through applications on smart devices enhances that sales leads process. Being a great salesperson is not a one size fits all nor 3 top sales skills holder.
Ardath Albee in her book “eMarketing Strategies for the Complex Sales” proposes a marketing flavored look on the buyer's journey. Landslide has a similar offering for building a sales process. Marketing makes claims to be more involved in the revenue gen process wanting to manage and qualified leads when they are 'ready to buy'.
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