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Solving the CRM Problem

Understanding the Sales Force

Last week I spent 90 minutes with another client (8 people from Operations, sales, customer service, and marketing) showing them how CRM could be the answer to their inaccurate forecasts and pipeline reports. That shouldn't be necessary. as opposed to choosing a CRM application simply because you have heard of it before.

CRM 216
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The First 90 Days: From “In the Door” to “Successful Sale” in Record Time

Sales Hacker

To beat the numbers, you need to avoid the “average sales culture ” where the generally agreed-upon method of orientation includes some marketing messaging and a quick, “Here’s your annual quota. New hires need extra help and attention because markets will be new, account books will be wonky, and rules will be confusing.

Hiring 73
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'Sales Process' Is In The Air

The Ultimate Sales Executive Resource

Ardath Albee in her book “eMarketing Strategies for the Complex Sales” proposes a marketing flavored look on the buyer's journey. Axel Schultze wrote in a recent blog post that our sales processes are old and suck. There is a Discussion going on on LinkedIn for several weeks now about what the right steps of a sales process are.