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My prospecting approach at that time was going through lead lists and sending blind emails. Nowadays, I can’t even imagine a world without social media, especially for prospecting. There is a cool tool called SocialPandas that I use to help with leadgen via Twitter. I stumbled upon this approach by using Linkedin.
For every success story, there are other stories, of men and women who wake up with the anguish of not knowing where their next paycheck will come from" Have your leadgen teams wake up and understand that pay-for-performance is what their jobs are about. Prospects pick up their phones less. Measure it. They use email more.
Functional Tools - Fill the toolbox with tools, and know how to use them: Jigsaw, NetProspex, InsideView, LinkedIn, Google Alerts and Google Search, LeadLander, others. This is the most common time of day for prospects to be in a meeting. If they are tip-worthy, I'll add them to the growing list of leadgen tips.
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