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Applying Sales 2.0 in Real Life

Sales 2.0

There is a cool tool called SocialPandas that I use to help with lead gen via Twitter. Jigsaw (Now Data.com ): Jigsaw is very important to me when trying to find prospect information. We were executing a standard cold calling routine based on a list until Jason showed me the power of Linkedin.

Hiring 384
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Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec

Green Lead's B2B

For every success story, there are other stories, of men and women who wake up with the anguish of not knowing where their next paycheck will come from" Have your lead gen teams wake up and understand that pay-for-performance is what their jobs are about. As demand gen experts, we have to change. Measure it.

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5 Outbound Calling Best Practices

Green Lead's B2B

Functional Tools - Fill the toolbox with tools, and know how to use them: Jigsaw, NetProspex, InsideView, LinkedIn, Google Alerts and Google Search, LeadLander, others. If they are tip-worthy, I'll add them to the growing list of lead gen tips. Remove bad contacts, or research and replace them. Use them to work smarter.