How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product
Zoominfo
OCTOBER 28, 2020
Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent. For readers unfamiliar with intent data, lets provide essential context: intent data uncovers buying signals based on online consumption patterns. In other words, there was too much data , which led to too many intent signals.
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