Zoominfo

FEBRUARY 12, 2025

And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. If youre not actively working to move those prospects through the pipeline, you might as well not have bothered. Elevate the Experience with Personal Touches Host intimate dinners, happy hours, or breakout sessions for high-value prospects.

B2B 130

B2B Marketing Strategy Lead Rank 130

Zoominfo

MAY 11, 2021

Trick #1: Target (and reach) key decision-makers After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At That’s where intent data comes in.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At That means filtering out bad-fit prospects, competitors, and even current customers.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

FEBRUARY 28, 2025

How We Built a Universe of GTM Data As the world leader in go-to-market (GTM) data, ZoomInfo is uniquely positioned to provide a dynamically updated, 360-degree view of prospects, accounts, and markets. These insights transformed how Thermo Fishers sales teams prioritized prospecting for new business.

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Zoominfo

JULY 13, 2021

Both Zoominfo and Chorus believe in delivering technology solutions that are easy to use, scalable, and deliver extremely high customer ROI. Nearly every business function can benefit from the insights surfaced during front line conversations with prospects and customers. A New Category of Signals: Conversation Insights.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Lead411

NOVEMBER 7, 2024

Implement Intent Data for Timely Targeting Identify Buying Signals : Intent data provides insights into which companies are actively researching topics related to your product. Prioritize Leads with Intent : Focus on prospects showing high buying intent, as they are further along in the buying cycle.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Zoominfo

MAY 5, 2021

You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Achieving granularity may require a hefty investment, but with quality data fueling your campaigns, you lay the foundation for a healthy ROI. Trend #2: Leveraging real-time intent data.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. You cannot waste precious ad dollars on accounts that aren’t going to respond or convert anytime soon.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Cincom Smart Selling

FEBRUARY 14, 2025

This article outlines 10 CPQ best practices to help optimize your performance, eliminate inefficiencies, and maximize ROI. Set up AI-driven dynamic pricing models, allowing the system to adjust prices based on demand, inventory levels, or customer intent signals. 5- How can I measure the ROI of my CPQ system?

ROI 48

ROI Maximizer Lead Rank Discount 48

Lead411

APRIL 29, 2025

The Hidden Power of Intent Data in B2B Sales: How to Identify and Engage Buyers Ready to Act In the B2B sales cycle, timing is everything. Intent data utilizing A.I. behavioral signals that reveal when a prospect is actively researching or considering a purchase. company size, location) but by intent intensity.

Intent Data 52

Intent Data Intent ACT B2B 52

Zoominfo

MAY 16, 2022

The root of that stunning shortfall, analysts say, is a lack of insight into the prospective buyer. A workflow may look something like this: When intent signals are identified for [ABM platforms], then select [buying committee] and export to [CRM] as [leads/contacts] and assign to [marketer or sales rep]. Software isn’t cheap.

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

Sales Hacker

SEPTEMBER 27, 2024

This specialized role ensures that outreach is rich in relevance and more likely to resonate with prospects who are already engaged with the ecosystem. UserEvidence – launched ROI Studies. They prioritize high-fit accounts that align with both their company’s and partners’ value propositions.

Outbound 112

Outbound Lead Rank Scale Intent Signal 112

Zoominfo

JUNE 10, 2024

The ROI for their business may be clear and convincing. Make Every Seller Your Best Seller with ZoomInfo Copilot Request a Demo ZoomInfo Copilot: Finding Signals in the Noise Despite having more data at their disposal than ever before, today’s GTM teams still struggle to connect with motivated buyers at the right moment.

Buyer 100

Buyer Opportunity Closing Intent Signal 100

Zoominfo

NOVEMBER 6, 2023

From a tools perspective, they were frequently confronted with bad data (including intent), high cost and time to set up and manage the platforms, poor integrations, and difficulty in seeing and proving ROI. You may be surprised to learn about new prospects in your TAM who are ready to buy.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Sales Hacker

JANUARY 5, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. On the strategic side, 2024 predictions have been flowing for the past two weeks.

Scale 126

Scale Intent Signal Ideal Customer Profile Intent 126

Zoominfo

MAY 5, 2021

You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Achieving granularity may require a hefty investment, but with quality data fueling your campaigns, you lay the foundation for a healthy ROI.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

SalesLoft

APRIL 18, 2024

This ultimately leaves you with an inflated tech spend, poor ROI, and an unhappy team. In this post, we’ll break down eight unique, highly productive ways to take advantage of your Salesloft integrations – because who doesn’t want greater ROI from their technology investments ?

Software 98

Software Software Top of Funnel Intent Signal 98

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. How to Spot Buying Signals When B2B buyers need to solve a problem, they start researching online.

Lead Rank 100

Lead Rank Intent Data Closing Marketing Qualified Lead 100

DiscoverOrg Sales

AUGUST 22, 2017

Today, the average organization has upwards of 20+ marketing and sales tools in their tech stack and many thousands more exist, all promising to boost ROI in their own way. This helps prospect and generate pipeline more efficiently. Things have changed a lot in a decade. OppAlerts are now available on inline pages.

SalesForce 120

SalesForce CRM Lead Rank Lead Scoring 120

Zoominfo

JULY 13, 2021

Both Zoominfo and Chorus believe in delivering technology solutions that are easy to use, scalable, and deliver extremely high customer ROI. Nearly every business function can benefit from the insights surfaced during front-line conversations with prospects and customers.

Top of Funnel 130

Top of Funnel Conversion Marketing Lead Rank 130

MarketJoy

OCTOBER 8, 2024

With companies bombarded by pitches daily, knowing which prospects are genuinely interested—and when they’re ready to engage—has never been more crucial. That’s where buyer intent steps in. Buyer intent is the measure of how likely a prospect is to purchase based on their online behavior, actions, and engagement.

Buyer Intent 52

Buyer Intent Intent Outbound Buyer 52

Lead411

MARCH 28, 2024

Increased Sales Efficiency: Buyer intent data enables sales teams to rank leads based on their potential to convert, allowing them to concentrate their efforts on high-value prospects while increasing productivity. Finally, buyer intent data is a helpful tool for firms that want to better understand and engage their target audience.

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

SendBuzz

MAY 1, 2023

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence. Fewer resources are squandered.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence. Fewer resources are squandered.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SalesLoft

SEPTEMBER 12, 2023

On a typical day, an AE on your team might have calls with half a dozen prospects and clients, sift through the recordings of those conversations, need to figure out where in the buying process each of those prospects and clients are, lose track of time, and delay a deal. Does it bring you more value from your buyer intent signals?

Conversion 52

Conversion Intent Signal Follow-up Negotiation 52

SalesLoft

SEPTEMBER 12, 2023

On a typical day, an AE on your team might have calls with half a dozen prospects and clients, sift through the recordings of those conversations, need to figure out where in the buying process each of those prospects and clients are, lose track of time, and delay a deal. Does it bring you more value from your buyer intent signals?

Conversion 52

Conversion Intent Signal Follow-up Negotiation 52

Gong.io

JULY 11, 2022

Depending on their role within the team, inside sales reps engage in research, prospecting, email and social media outreach, cold calling, lead nurturing, qualification, demonstration, and negotiation conversations. An inside BDR (Business Development Representative), for instance, focuses on prospecting and pre-qualifying outbound leads.

Inside Sales 62

Inside Sales Outsourcing Services Hiring Sales Qualified Lead 62

Zoominfo

FEBRUARY 7, 2025

Buyers Demand Relevance and Timing Prospecting thats irrelevant or poorly timed can harm deals more than help them. Without a dynamic framework to adapt to real-time signals, sellers risk alienating people instead of converting them. A prospect downloads a competitor comparison chart and begins engaging with high-value case studies.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

Lead411

DECEMBER 10, 2024

But the truth is, the ROI from accurate, compliant, and actionable data far outweighs the cost. Intent Signals: Tools that show when prospects are ready to buy give you a competitive edge. Quality Leads Save Time and Close Deals With paid data, youre not just getting a list of names and emailsyoure getting a head start.

Data 52

Data B2B B2G Intent Signal 52

Zoominfo

NOVEMBER 21, 2024

Any seasoned marketer knows that demonstrating the connection between intent topics and tangible ROI can be difficult, if not impossible. Guided Intent reveals what mattered most to prospects in the crucial moments before conversion.

Intent 147

Intent Intent Signal Lead Rank Lead Scoring 147