Zoominfo

FEBRUARY 18, 2025

ZoomInfo ZoomInfos Go-to-Market Intelligence platform enhances outbound sales call tracking by providing unmatched B2B data, real-time insights, and AI-driven automation. By analyzing conversation patterns, talk-to-listen ratios, and objection handling, sales managers can identify coaching opportunities and refine messaging strategies.

Outbound 130

Outbound Software Software Buyer Intent 130

Zoominfo

DECEMBER 16, 2020

Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database. This latest product enhancement is just the latest chapter in our ongoing effort to put actionable data directly into technologies, channels, and workflows that go-to-market teams use and love. .

SalesForce 219

SalesForce Territories Intent Signal Buyer Persona 219

Zoominfo

SEPTEMBER 20, 2021

You give your reps access to data that goes beyond a name and number — information on target market changes (such as new investments), buyers’ pain points and objections in sales conversations, and an account’s increased search activity around a hot-button topic. The intent signal data also provides upsell and cross-sell opportunities.

Buyer 130

Buyer Data Intent Signal Decision Maker 130

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Allego

APRIL 17, 2025

The B2B buying process has changedand product marketers are now on the front lines of that transformation. And thats where product marketers come in. When product marketers lead with strategy, activation, and buyer alignment, they dont just support the sales teamthey accelerate revenue.

B2B 62

B2B Top of Funnel Marketing Vendor 62

Zoominfo

MAY 22, 2024

But in today’s go-to-market environment, data isn’t enough. It’s not enough to know who your buyer is — you need to know what they care about, exactly when they are in the market, and what problems they’re facing right now. And this information is out there in the form of digital buying signals. Sell Smarter.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Scale Marketing 130

Lead411

JANUARY 16, 2025

Lead411 combines advanced AI-powered intent data with robust contact information to help sales teams identify and prioritize prospects most likely to convert. Example Use: A SaaS company uses Lead411 to find decision-makers in specific industries and score leads based on intent signals. Best for: Sales engagement automation.

Ideal Customer Profile 52

Ideal Customer Profile Sales Tools Tools Intent Signal 52

Sales Hacker

APRIL 2, 2024

Discussed in this Episode: Aligning marketing and sales is crucial for the success of a company, and marketers should focus on numbers and pipeline models from the early stages. Creativity in marketing should be balanced with alignment to sales goals and objectives. Pocus turns data into revenue.

Scale 128

Scale Intent Signal Hiring Lead Rank 128

Tenbound

FEBRUARY 19, 2025

AI-Driven Efficiency Meets Seamless Workflow Integration Apollo Labs leverages advanced AI models to automate the prospecting process: AI-powered SDMs identify, engage, and qualify high-intent prospects. Human Callers step in for direct dialing, personalized follow-ups and complex objections. Whats Next?

Outsourcing Services 52

Outsourcing Services Sales Qualified Lead Meeting Prospecting 52

Highspot

MAY 18, 2025

Companies that align their sales and marketing grow 19% faster and 15% more profitably. When digital marketing emerged in the early 2000s, automation made it easy to reach massive numbers of leads, but often overwhelmed sales and marketing teams with unqualified prospects. What is account-based marketing?

Account Based Marketing 52

Account Based Marketing Top of Funnel Ideal Customer Profile Sales Enablement 52

Zoominfo

JUNE 12, 2023

Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. If your company isn’t prioritizing an efficient go-to-market (GTM) strategy to acquire customers quickly, you’re going to fall behind.

Intent Signal 130

Intent Signal Top of Funnel Follow-up Research 130

Zoominfo

MAY 11, 2021

While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Implement these three tips to get the most bang for your buck and elevate your marketing program to the next level. This is where the audience objective matrix comes into play.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Implement these three tips to get the most bang for your buck and elevate your marketing program to the next level. Digital marketers often overlook this step.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market.

Top of Funnel 130

Top of Funnel Conversion Marketing Lead Rank 130

Zoominfo

JANUARY 12, 2024

After achieving impressive growth through both strategic acquisitions and product-led strategies, Smartsheet set its sights on becoming the recognized leader in modern project and portfolio management (PPM), marketing and creative management, and strategic transformation initiatives.

Data 130

Data Maximizer Lead Rank Sales Qualified Lead 130

Zoominfo

DECEMBER 3, 2021

The COVID-19 pandemic changed virtually every aspect of modern life, but its impacts have been felt especially keenly in the job market. Competition for experienced sales professionals has never been more intense, and it’s likely to remain a strongly candidate-driven market for at least the foreseeable future.

Maximizer 100

Maximizer Hiring Top of Funnel Lead Rank 100

Sales Hacker

AUGUST 16, 2019

Like family dynamics, sales and marketing dynamics can be… Interesting. . Having been on both sides of the equation, I’ve seen how lack of alignment gets in the way of everyone’s best intentions. BUT just like there is a path to a drama-free Thanksgiving, Sales and Marketing alignment is possible. 12 percent!! .

Top of Funnel 78

Top of Funnel Intent Signal Account Based Marketing Aprimo 78

DiscoverOrg Sales

AUGUST 22, 2017

Today, the average organization has upwards of 20+ marketing and sales tools in their tech stack and many thousands more exist, all promising to boost ROI in their own way. Nearly every sales and marketing technology boasts integration with the CRM and most commonly they integrate with Salesforce.com first.

SalesForce 120

SalesForce CRM Lead Rank Lead Scoring 120

Zoominfo

JULY 13, 2023

Internal communication and alignment between corporate and sales objectives are crucial for success. Without clear communication, sales teams may miss important objectives and continue operating within their comfort zones instead of pushing themselves to improve. Setting SMART goals. Measuring progress.

Strategy 130

Strategy Customer Hiring How To 130

Sales Hacker

DECEMBER 9, 2022

Every organization needs to choose the markets and buyers they want to focus on, and concentrate their efforts on those buyers. Rather than solely drawing from what you already know, predictive analyses allow you to learn what you didn’t know you didn’t know via intent signals and behavioral patterns. And the stakes are high.

Lead Rank 120

Lead Rank Territories Lead Scoring Quota 120

Hubspot Sales

APRIL 28, 2025

With unlimited time and access to the right data, AI sales agents can catch intent signals that human reps may miss. Sales Analytics AI-powered sales analytics tools analyze past sales data, market trends, and customer interactions to predict future revenue and recommend sales strategies.

Lead Rank 52

Lead Rank Sales Qualified Lead Lead Scoring Lead Qualification 52

Zoominfo

DECEMBER 16, 2020

Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database. This latest product enhancement is just the latest chapter in our ongoing effort to put actionable data directly into technologies, channels, and workflows that go-to-market teams use and love. Want another common use case?

SalesForce 100

SalesForce Territories Intent Signal Buyer Persona 100

Zoominfo

AUGUST 3, 2022

Take a quick ride with us as we give you the inside scoop on how data analytics and market intelligence, coupled with sound business management and strategy, can take your global sales strategy to the next level. Do: Trust the Data Businesses too often make decisions based on what they think or feel. No global sales strategy is set in stone.

Hiring 130

Hiring Webinar Metrics Strategy Intent Signal 130

Zoominfo

MARCH 15, 2023

While things may feel unsettled, the good news is that there are clear priorities for B2B marketers to focus on in 2023. My sense is that marketing has three core responsibilities: to drive revenue, nurture the brand, and optimize the customer experience.

Top of Funnel 130

Top of Funnel Lead Rank Ideal Customer Profile Scale 130

Sales Hacker

JANUARY 20, 2021

As pipelines shrank due to COVID-19, many organizations shifted from inbound to an account-based sales and marketing outreach approach. Feel free to jump ahead: What is account-based sales and marketing? Issues with one-to-many and one-to-few ABS and marketing programs. What is personal account-based sales and marketing?

Account Based Marketing 79

Account Based Marketing Top of Funnel Account Lead Rank 79

Janek Performance Group

APRIL 10, 2024

Key aspects of prospect qualification include: Fit criteria Budget Authority Timeline Pain points Start with assessing the prospect’s needs, challenges, and objectives. In addition, sellers should look for intent signals. Miscommunication or misalignment between sales and marketing teams can delay or derail the process.

Lead Rank 62

Lead Rank B2B Ideal Customer Profile Prospecting 62

Crunchbase

JUNE 7, 2023

According to Marketing Insider Group, salespeople who used prioritized sales lists took 20% more actions per lead , meaning they were able to make more contact attempts and increase engagement time. As a salesperson, much of your success relies on prioritizing the right prospects.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Prospecting 52

PandaDoc

DECEMBER 12, 2018

Understanding your sales objectives will help you avoid adding fluff and make clear, concise calls-to-action (CTAs). If you’re not sure what your business goals or sales objectives are, this is an excellent time to ask your manager. A crucial element in cold email personalization is contextualizing your copy for product/market fit.

Lead Rank 61

Lead Rank Lead Scoring Segment Google 61

SalesLoft

SEPTEMBER 12, 2023

Understand objections: No sales rep ever wants to hear hesitations or concerns coming from a client, especially in a later stage of the negotiation process. But CI can help your team more effectively understand and address objections when they do ultimately arise. Does it bring you more value from your buyer intent signals?

Conversion 52

Conversion Intent Signal Follow-up Negotiation 52

SalesLoft

SEPTEMBER 12, 2023

Understand objections: No sales rep ever wants to hear hesitations or concerns coming from a client, especially in a later stage of the negotiation process. But CI can help your team more effectively understand and address objections when they do ultimately arise. Does it bring you more value from your buyer intent signals?

Conversion 52

Conversion Intent Signal Follow-up Negotiation 52

Gong.io

JULY 11, 2022

Let’s say you’re looking to implement a new email marketing campaign , and you need an email automation platform to set it up. But what inside and outside sales reps actually do during their day-to-day depends on their specific role, industry, and their company’s sales and marketing strategy. Objection-handling skills.

Inside Sales 62

Inside Sales Outsourcing Services Hiring Sales Qualified Lead 62

SalesLoft

OCTOBER 6, 2022

According to Forrester , sales engagement is “solutions that help sales, marketing, and post-sales personnel understand and manage their omnichannel touchpoints across the buying cycle.”. Automation of lead handoffs , such as marketing-to-sales or sales-to-service . marketing teams ) have access to the same customer dat a. .

Sales Tools 52

Sales Tools Tools Forecasting Lead Rank 52

Vengreso

MARCH 2, 2021

Here’s some data about what’s happened since March 2020: Marketing emails increased by 62%. Lead generation is a marketing activity that attracts people to your company and gathers data in the hopes of turning those leads into sales-ready prospects, also known as a sales-qualified lead or SQL. Virtual events by 1,000%. Ad spend by 22%.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Zoominfo

SEPTEMBER 24, 2024

A Signal for Every Scenario To keep sellers updated on their accounts, ZoomInfo Copilot pulls signals from a variety of sources, including job postings, earnings call and investor conference transcripts, intent signals from TechnologyAdvice, and relationship intelligence from Ren Systems.

Ideal Customer Profile 130

Ideal Customer Profile Pipeline Lead Rank Demand Generation Targets 130