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8 Sales Qualification Questions that will Help You Identify High-Intent Leads

Crunchbase

Not every lead generated by your marketing will lead to a sale (sadly). Sales qualification questions can help you identify which leads are warmer than others, and can also help you learn what those potential customers need to know so you can progress them through your sales funnel to the point of conversion.

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How to Show Content Marketing ROI

Showpad

Content marketing is an inbound lead engine. As a methodology, content marketing supports sales enablement efforts in numerous ways such as: Generating high-quality leads at a fraction of the cost of outbound marketing or sales. How to measure your content marketing. Unify your marketing and sales.

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GTM 77: Building a Top-Down Sales Strategy While Maintaining a Bottoms-Up Approach with Leena Joshi

Sales Hacker

Leena Joshi is Co-Founder & CEO of CloseFactor , a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them. The theme for the year is go-to-market convergence.

Hiring 99
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GTM 75: The AI Evolution: Cross the Chasm of First to Future Iterations with Gong’s EVP Eran Aloni

Sales Hacker

What You Will Learn: Eran’s career advice to younger go-to-market professionals. 37:22) One thing that is working for Eran in go-to-market right now. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

Scale 98
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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. Intent signal data is a great way to up your marketing game.

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The Buyer’s Journey & Lead Generation with Mike Farrell

criteria for success

Mike is the CEO of Green Leads, LLC , a global provider of sales and marketing lead generation services. In this episode, we talk about: The importance of content marketing. The need for a sales and marketing partnership on a buyer's journey. Intent leads and signals of movement. …And more!

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GTM 78: 2024 Predictions with GTMfund’s General Partner, Max Altschuler

Sales Hacker

He then took over as VP of Marketing for rapidly growing Outreach. The changing landscape of VC and go-to-market. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. Max has been published by Forbes, Inc.,