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And theyre moving the needle: According to McKinsey , sales orgs that use AI see revenue uplifts of up to 15% and sales ROI uplifts of up to 20%. And emerging solutions such as AI agents and AI SDRs are already accelerating time-to-market, enhancing team productivity, and delivering better ROI on tools and resources for early adopters.
John: TechTarget’s data and insight products for sales called Priority Engine and Qualified Sales Opportunities are built on proprietary knowledge of enterprise purchase intentions and the specific people involved in them within accounts. NANCY: HOW HAVE COMPANIES DETERMINED THE ROI OF YOUR SOLUTION?
The Hidden Power of IntentData in B2B Sales: How to Identify and Engage Buyers Ready to Act In the B2B sales cycle, timing is everything. Sales reps no longer rely solely on cold outreach or basic demographic data. Intentdata utilizing A.I. What is IntentData? The real differentiator now?
Deal Velocity Shortens sales cycles through pre-educated, intent-driven accounts. -15% CAC/ROI Enhances marketing efficiency with AI-optimized campaigns. +25% 25% ROI on ad spend. Requires strong integration between data platforms and automation tools. . +30% qualified accounts-to-opportunity conversion.
The platform leverages a 2,000+ person research team to fill any data gaps and guarantee that users always have access to the most up-to-date information. By generating and verifying authentic leads, you can ensure that your sales and marketing messages reach the right audience, thereby maximizing the impact and ROI of your campaigns.
Top 3 Sales Intelligence Platforms Sales intelligence platforms offer comprehensive B2B databases with firmographic, contact, and buying intentdata, while also providing intelligent insights through AI assistants that guide outreach and offer actionable recommendations.
Regular training, coaching, and mentoring are essential for keeping salespeople sharp and adaptable. Tools like marketing automation software, website analytics, and lead scoring systems can help aggregate this intentdata and highlight prospects showing high levels of interest.
Rather than largely relying on guess work or instinct to engage with buyers, this data, if organized correctly, can be used to massively accelerate time to value for sales people by helping them understand what buyers are interested in and how best to engage with them, much earlier than previously possible.
Core Features: Lead Generation: Extensive database of B2B contact and company information, including detailed firmographic and technographic data. Market Intelligence: Provides in-depth insights into market trends, competitive analysis, and buyer intentdata.
In this article, well explore the biggest sales enablement trends for 2025 a nd how leading organizations are using technology, training, and strategy to drive revenue growth. Sales simulations and real-world training. For a deeper dive into AIs ROI and real-world use cases, check out the full report. Lets dive in.
Innovations tend to show greater ROI when the majority of the population has adopted the technology – when ample research and development has taken place, and the product or process has been fine-tuned. What we did not see in the GO match were the enormous datasets used to train the machine learning algorithms over time.
How To Pair Inbound Leads With Sales Triggers For Higher ROI Are you thinking of ways you can pair inbound leads with sales triggers to get a higher ROI? It is an intentdata platform for B2B technology companies. They can gauge with better accuracy if the lead is worth pursuing based on the data.
By using data and analytics, he and the team identified shifts in programs and spending to maximize profitable revenue and ROI. “We In combination with intentdata , you can create workflows that are more prescriptive in outreach. Giving your team the right tools, training, and support helps everyone. Schuck said.
Because people buy from people, not from data points. . I was trained to send cold email after cold email. Make finding prospect data easier. Make getting intentdata easier. And while they’re not wrong, building human connections will always tip the odds in your favor. And sometimes that worked.
Upselling to current customers is proven to have greater ROI than converting new customers; SaaS companies on average spend just $0.28 Upselling to current customers is proven to have greater ROI than converting new customers; SaaS companies on average spend just $0.28 on a new customer. on a new customer.
With software consumption heavily skewing towards SaaS and subscription-based pricing, the lifetime value of enterprise accounts is tremendous for providers that can continually deliver ROI. ABM initiatives are not only capable of delivering wider deal sizes for tech services providers but also a higher ROI.
Of course, this takes work beyond simply training people on a tool set. JOHN: Recently, a large customer rolled out our Priority Engine real purchase intentdata platform to a test group of 200 sellers. So you can run your ROI scenarios on that from both directions. .
They need to keep up with ever-changing marketing automation solutions, CRM systems, social media monitors, buyer intentdata, digital marketing platforms, analytics tools, and much more. After all, those systems cost money and promised big ROI. Campaign Managers’ jobs have become increasingly complex over the years.
There were also a few items on our wishlist like predictive analytics, intentdata, and tracking champion movement that fell under this umbrella. We focused on total ROI and the relative value of being able to meet the criteria listed above, rather than just the total list price. Challenges.
How do you determine a realistic ROI for BDRs? Typically, to succeed, BDRs need the following: The right campaigns Appropriate involvement The right accounts and contacts In addition, the 6Sense State of the BDR Survey notes what BDRs themselves say they need: 71% list better contact data. 70% want better intentdata.
Not only that, but McKinsey’s research shows that organizations that invest in AI are seeing an increase in revenue of 13-15% and a sales ROI increase of 10-20%. Organizations that invest in AI are seeing an increase in revenue of 13-15% and a sales ROI increase of 10-20%. You can also find custom GPTs specifically tailored for sales.
focuses on helping sales teams find accurate contact data for their prospects. Its real-time search capabilities make it easy to discover new leads, while its intentdata features ensure that the information is current and reliable. This tool helps reduce manual data entry, freeing up time for actual selling.
They are focused on strategic impact and ROI. Tactics: Onboarding, training, success check-ins, advocacy programs. Examine your CRM data to identify the most meaningful touches that advance opportunities. Your Champion may love detailed eBooks while your Decision Maker craves high-level ROI calculators.
They even go as far as outsourcing ERP data into spreadsheets and using the spreadsheets as a reference. Lack of Executive Support and Training Organizational change is almost impossible when met with a lack of executive support and initiatives.
Generative AI, or GPT (Generative Pre-trained Transformer), burst onto the scene, democratizing the use of AI by placing the power of generative AI directly into the hands of end-users. And we know that adoption is ROI. These methodologies are typically honed and trained for years over sales careers.
Selling roles can be highly rewarding with the right support and training. However, with the right training and support, sales can also be the most rewarding career choice that offers the satisfaction of helping customers, the potential for high earnings, the opportunity to build relationships, and the ability to work independently.
Focus entirely on buyer intent signals and eliminate reliance on pre-defined stages. For instance, use intentdata from a GTM Intelligence platform like ZoomInfo to prioritize engagement with accounts that are demonstrating purchase readiness. Agility in outreach : Train teams to pivot mid-cycle based on updated insights.
As the technology stack continues to grow and becomes unwieldy, we can expect increased efforts to restrict platforms used to those with proven ROI. Not only will companies need more inside reps, but they will also need people well trained in the products and services they sell, people who can talk and engage prospects without a script.
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