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. • Finding client’s needs & developing messaging around them. • Growing interest to a purchasing level. • Finding partners. • Coaching InsideSales. Targeting emerging tech players such as Invodo and Google, as well as partners around products like Sharepoint, Day and Omniture.
I think that that’s kind of crazy to look at, but it was still relatively new, at least for an insidesales team. We had future mental models, this attribution place where connecting into whether it was Google analytics or Adobe Omniture, and really being able to get the ROI on your press was a really important thing.
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