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You need three things to scale your sales enablement initiatives and be successful in the future: a high level of influence, cooperation of internal teams, and the right set of tools. Grow Your Influence. Sales enablement pros must influence individuals and teams that don’t report to them directly.
Influences [42:14]. Intent marketing has matured a lot with intelligence, AI, and digital signals, so instead of throwing a broad net of AdWords SCM, you want to take that content and do it much more personalized and targeted towards a selective smaller group, which I call one-to-few. Influences. ABM Baby Steps [19:58].
They spent $300 for the event and it was focused on an industry-specific topic about how to use the paid SCM data to influence the organic SEO strategy for search marketing. That agency believed in their idea and wanted to look further into what Sam was doing. That event cost them $300 but they made eighteen thousand dollars.
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