No More Cold Calling
NOVEMBER 22, 2024
Focus on winning prospects. Ben confided in me about the four types of people in his database: suspects, prospects, clients, and the dead. Curious, I asked Ben to clarify the difference between suspects and prospects. Prospects, though? When Ben reached out to these prospects, he got an appointment almost immediately.
Sales 2.0
JULY 8, 2022
This post describes a framework that I have found over the last two decades can really change the math on prospecting. Consider obvious demographic characteristics like: Industry Size of company (how many employees or revenue) Geography. Humans, aka your prospects, don’t care about?your?problems Your prospect decides to do?
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The Pipeline
SEPTEMBER 2, 2020
From the time of the first salesperson, sales leaders have been trying to figure out how to get their teams to prospect. In a recent survey, 42% of sales and corporate leaders identified prospecting as a skills gap in their organizations. How do sales leaders create and balance the core element of a fine-tunes prospecting machine?
Zoominfo
FEBRUARY 17, 2021
Be upfront and transparent with your prospects. Consider these following tips to get more success in your cold calls — before, during, and afterward: Do: Research your prospect (Who are they? So I’m working on an initiative for [lead’s industry] to improve their [industry-specific goal]. Reason for Calling. Conclusion.
Advertiser: ZoomInfo
While dialing away at targeted prospects, it’s important for them to remember that not all sales outreach is created equal. Take the following stats into consideration: It takes 5 minutes to connect with a prospect via direct dials, but takes 22 minutes using company switchboard numbers.
Zoominfo
SEPTEMBER 3, 2020
So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. Craft educational content for each of those stages.
Zoominfo
JANUARY 23, 2021
If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? How did you find those prospects?
Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT
For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey. So the question is: Will you choose to be an educator in your industry? That’s staggering, but what does that mean for us as organizations?
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
You'll come away with an understanding of what other B2B marketing professionals are doing and actionable insights such as: How marketers in your industry and company size are adjusting marketing budgets and event plans to drive lead generation in spite of COVID-19. By registering, you will get access to the full survey report.
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