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If we shift to a “pull” strategy, I feel we will have a much higher close ratio and, better yet, do it with a higher margin. When we say “pull,” it refers to creating incentives at the customer level that encourage them to buy the product. Copyright 2013, Mark Hunter “The Sales Hunter.”
The top sales people are always very goal orientated, but what motivates sales people are rarely the business goals such as 20% growth, increased sales targets, higher margins and increased market share. For inside sales you could offer vouchers for driving lessons as an incentive when they hit certain sales targets.
What incentive did any of these salespeople have to expend the level of effort required to compete in a highly competitive market? In another situation, salespeople were given a reasonable base and a significant commission based on sales volume and margin on an individual basis. And that’s what they did. And more! .
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