Pointclear

MAY 16, 2017

When it comes time to exploring how you can increase lead generation ROI, that is, produce better leads more cost effectively, move "technology" to the bottom your to-do list. So start by engineering your processes to focus on lead quality not quantity. That is, by not using a cost-per-lead metric.) More about this.

Lead Scoring 169

Lead Scoring Lead Rank Leads Marketing Qualified Lead 169

Zoominfo

FEBRUARY 22, 2018

The success of a B2B organization is often dependent on the quantity and quality of leads it has access to. As a result, sales and marketing professionals are constantly looking for new ways to improve their lead generation strategies. Social media has a 100% higher lead-to-close rate than outbound marketing ( source ).

Social Media 214

Social Media Lead Generation Media B2B 214

DiscoverOrg Sales

NOVEMBER 27, 2017

You run ads, bring in leads, and then follow up. You have to bring in more marketing qualified leads. Here are seven tricks you can use to follow up with leads and, eventually, turn them into customers. Target your best-fit prospects. And no one has resources to waste on poor-fit prospects.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

Crunchbase

NOVEMBER 9, 2021

Lead generation is what drives growth for businesses around the world. Lead generation is pointless if it doesn’t result in a prospect and a conversion. Before we dive into how to drive conversions, let’s first unpack the difference between a lead and a prospect, and how to turn one into the other. What is a lead?

Sales Qualified Lead 111

Sales Qualified Lead Lead Scoring Lead Rank Prospecting 111

SBI Growth

MARCH 4, 2013

Dig in to these questions to be sure: Process issues: Do recruiter incentives include speed to fill or low vacancy metrics? Insufficient Marketing-Provided Leads. Sales Reps depend on a continual flow of quality leads to work as opportunities. They find leads themselves through prospecting. Call to Action.

Hiring 326

Hiring Outsourcing Services Lead Nurturing Demand Generation 326

No More Cold Calling

AUGUST 1, 2019

If sales managers hold their people accountable for the number of phone calls they make, emails they send, and invitations and InMails on LinkedIn, that’s how they’ll prospect. The trust the prospect has for the referral source is transferred to the salesperson. I always advise clients against offering incentives for referral business.

Referrals 289

Referrals System Cold Calling Social Media 289

The Pipeline

JULY 16, 2012

Last week I was working with a group, we were looking at more effective prospecting, when we got around to discussing referrals, I got back some familiar comments. The specific comment was that the rep was reluctant to ask prospects/clients for referrals “because what if the person or company they refer are out of my territory?”

Referrals 324

Referrals Lead Rank Lead Scoring Territories 324

SBI Growth

JANUARY 5, 2014

Lack of quality leads. A-players – Incent them more and put them in your best territories. PRIORITIZE THE PROSPECT UNIVERSE. Not all leads are created equal. Start the year by prioritizing the prospect universe. Prioritizing leads includes two. SOCIAL PROSPECTING. Every sales manager is time starved.

Sales Management 310

Sales Management Face-to-face Decision Maker Travel 310

Zoominfo

OCTOBER 6, 2020

Vice President of Sales at ZoomInfo, Steve Bryerton, shares his thoughts on how to implement a Team Lead within your organization. Before jumping the gun and hiring a seasoned veteran or promoting a rep from your (relatively) green team to Sales Manager, you should consider a middle ground: a team lead role for the inbound crew.

Lead Scoring 169

Lead Scoring Lead Rank Leads Marketing Qualified Lead 169

SBI Growth

SEPTEMBER 23, 2013

Change the compensation plan to incent new logo growth by adding an accelerator. Why are reps not being taught how to generate demand in the new prospects? Shouldn''t the front line sales managers be leading the training and it be buyer centric? Lead Generation—Steve had not built leads into his plan.

Compensation 325

Compensation Social Media Incentives Incentive 325

No More Cold Calling

APRIL 20, 2017

Here’s how to cure your prospecting problem. What’s to fear about prospecting? That may seem absurd today, but it was a creative prospecting strategy in 1995. When I became a vice president and managed a sales team, I decided that cold calling was not the way to generate qualified sales leads. Surprised? Good question.

Cold Calling 249

Cold Calling Referrals Sales Qualified Lead Promotion 249

Salesmate

JUNE 4, 2021

One such practice is that of providing sales incentives to the salespeople. What are sales incentives? Call it what you will, incentives are what get people to work harder.” – Nikita Khrushchev . In simple terms, sales incentives are something that motivates your team to wake up in the morning and get to work.

Incentives 105

Incentives Incentive Compensation Motivation 105

Understanding the Sales Force

SEPTEMBER 9, 2013

They tend to pay more than smaller and larger businesses and their recruiting efforts, compensation and incentive plans are designed to attract stronger salespeople. During 2009, only those companies with cash and a willingness to spend it - mostly mid-market companies - were hiring salespeople.

Sales Management 288

Sales Management Hiring Compensation Trends 288

The Pipeline

AUGUST 27, 2019

Consider travel, time understanding the clients and market, generating leads, and more. They not only give away their time; they pay the prospect for the privilege of doing so. Buyers know they will be offered price incentives to bring a deal in sooner, like “end of the quarter.” If it isn’t quota, then why discount?

Wireless 264

Wireless Discount Face-to-face Scale 264

Crunchbase

APRIL 6, 2023

When it comes to keeping sales reps happy and quotas attained, what worked over the past few years is no longer working One solution is the introduction of a sales incentive program that encourages reps to work toward a goal and receive recognition.

Incentives 98

Incentives Incentive Hiring Top of Funnel 98

Zoominfo

SEPTEMBER 4, 2019

Their sales reps get super hands-on with prospects during the buying journey — they provide demos, answer questions, ask for feedback, etc. Then the prospect makes a purchase, and suddenly they’re on their own. Establish an incentive-based customer loyalty program. Offer incentives that speak to your customers’ values.

Loyalty 206

Loyalty Customer Incentives Incentive 206

The Pipeline

FEBRUARY 6, 2018

The more you try to make someone accountable, the more they are likely to resist or push back, leading to little change, or at times worse. Mindset, on the other hand, is open-ended and exponential; the more it is applied, the more it leads to further opportunities for improvement. Commitment Is Fueled By Results. Walking To Run.

Coaching 247

Coaching Lead Rank Incentives Incentive 247

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling has a 100% higher lead-to-close rate than outbound marketing. The Sales Navigator allows you to easily discover, save and segment LinkedIn leads. ZoomInfo ReachOut.

Social Selling 227

Social Selling Tools Lead Rank Lead Scoring 227

Zoominfo

OCTOBER 6, 2020

Before jumping the gun and hiring a seasoned veteran or promoting a rep from your (relatively) green team to sales manager, you should consider a middle ground: a team lead role for the inbound crew. Are there risks associated with a team lead role? But, trust me, the team lead role, can work. I’ve seen this happen, first-hand.

Lead Scoring 130

Lead Scoring Lead Rank Leads Marketing Qualified Lead 130

Score More Sales

JUNE 2, 2014

L ist / leads. This is a very effective way to improve prospecting, messaging, and web demos.]. Lists and leads , Ken says, “Leads have needs, lists have interest – and interest is the counterfeit of need.” Ready for it? The word is CLOSERS. Here is how it covers the gamut of selling -.

InsideSales 221

InsideSales Lead Rank Lead Scoring Ideal Customer Profile 221

Hubspot Sales

MAY 22, 2018

Not every lead is a good fit for a product or service -- no matter how strongly a salesperson believes they are (or wants them to be). If there's no real problem the prospect is trying to solve, there's no real reason for them to buy. If the answer is "well, not much," the prospect doesn't have a pressing need.

Prospecting 145

Prospecting Hiring Decision Maker Sales Qualified Lead 145

SBI Growth

SEPTEMBER 26, 2012

The holidays are an obstacle to getting face time with prospects and customers to secure those last minute deals. Let them lead the conversation. Offer a small incentive for closing these deals in Q4 (cash is always good). How do you know if these late stage deals will close in Q4? Q4 is difficult. Align Executives.

Closing 303

Closing Lead Scoring Lead Rank Customer 303

Understanding the Sales Force

MARCH 13, 2013

That creates urgency, and an incentive for a prospect to self-qualify. The end-result should be a prospect that is willing to spend more to do business with you, and a sales cycle that is not based on winning the price war. The Salesperson Comes to You Having Said This to the Former Customer.

Coaching 264

Coaching Sales Management Decision Maker Competition 264

Sales and Marketing Management

OCTOBER 29, 2018

Companies in industries like healthcare, security, aerospace, technology and finance have long used unbranded content to curate leads while educating prospective clients on what are often complex, highly technical products and services. Companies use webinars to educate prospects, showcase their expertise and get leads.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

MARCH 6, 2019

Not every referred prospect will become a customer, but the increased conversation about your company and products will strengthen your brand and help maximize your reach. Choose the right incentives. Plus, incentives motivate customers, as 50% of people say they’re likely to give a referral if offered a reward ( source ).

Referrals 197

Referrals Ideal Customer Profile Marketing Incentives 197

Zoominfo

JUNE 10, 2018

Most of the time, when a prospect says, “I can’t afford it,” they’re not usually talking about price at all. You can talk until you’re blue in the face, but until your prospect sees your product in action, they won’t truly understand its value. If your prospect seems hesitant, ask questions of your own to get them talking.

Objections 239

Objections Case Study Face-to-face Study 239

Zoominfo

JUNE 25, 2021

Our teams have different activities that lead up to [revenue number delivery],” says Steve Bryerton, vice president of sales at ZoomInfo. “I Number of emails sent helps companies understand the number of prospects discovered per number of emails sent. It also helps assess prospect interest in messages sent by your team.

Sales Qualified Lead 227

Sales Qualified Lead Top of Funnel B2B Lead Rank 227

Zoominfo

AUGUST 2, 2020

Users can meticulously target audiences and find leads fit to purchase a product or service. It highlights behavior-based activity such as lead sources, social media engagement, form fills, and time spent on a website. As the name suggests, fit data helps find leads that are fit to be a customer for your company. Intent Data.

B2B 245

B2B Data Vendor Intent Data 245

No More Cold Calling

JANUARY 16, 2020

Whether you are a CEO, vice president, or sales manager, you have a central role in your company’s sales process and in the decision to transition from vapid outbound prospecting to selling through referrals. So, your first action is to SHOW your sales team your commitment to prospecting through referrals. Number of referrals received.

Referrals 328

Referrals Sales Management Hiring Scale 328

Sales Hacker

FEBRUARY 15, 2024

Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1: Stale data and lack of differentiation could be two major culprits.

Ideal Customer Profile 101

Ideal Customer Profile Prospecting Lead Rank Lead Scoring 101

Sales Hacker

NOVEMBER 16, 2021

Lead generation is the lifeblood of any business. As a business grows, so will its lead generation channels and strategies. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. What is lead generation automation? Use prospect search filters.

Paid Content 119

Paid Content Lead Generation Lead Rank Lead Scoring 119

Zoominfo

MAY 13, 2018

Although it’s easier said than done, as a sales rep or sales leader, it’s important to shift your focus to the activities that lead up to a sale. Start small, and expand your incentive program as you learn and grow. If prospecting becomes part of your day-to-day routine, each call becomes less stressful and the stakes are lowered.

Hiring 258

Hiring Sales Qualified Lead Lead Rank Lead Scoring 258

Hubspot Sales

APRIL 6, 2020

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. Here are some ways to generate qualified leads in place of live events and trade shows. What makes webinar attendees high-quality leads?

Trade Show 132

Trade Show Sales Qualified Lead Lead Scoring Lead Rank 132

Sales and Marketing Management

JUNE 26, 2018

Our experience with sales incentive programs demonstrates answering these five questions in a way that satisfies salespeople will not only align their goals to yours, but dramatically increase your sales results. Clearly communicate the behaviors that will lead to success. How many prospects will they need to approach?

Incentives 174

Incentives Incentive Compensation Lead Rank 174

Sales and Marketing Management

OCTOBER 15, 2020

It’s all too easy for employees to slip through the cracks and feel isolated from their peers, which in turn leads to low morale. Use of digital gift cards in the incentive division of Blackhawk Network, a leading gift card provider, is up 200% in 2020, according to Blackhawk’s Vice President of Marketing Theresa McEndree.

Incentives 227

Incentives Incentive Face-to-face Survey 227

Zoominfo

OCTOBER 18, 2018

Often, your product pages exist to simply introduce visitors and prospects to your goods and services—enticing them to learn more. If you include too much information at once, you risk losing a prospect’s interest. This requires some sort of incentive. In this instance, the incentive must be the value of your product.

B2B 203

B2B Case Study Ideal Customer Profile Study 203