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B2B Appointment Setting Teams and How to Get the Most From Them

Green Lead's B2B

Incent Them Strategically - If you want to get the most out of your appointment setting team, you’ve got to incent them to achieve the right goals. Whatever it is, surprising them with a contest is a great way to up the team’s production and incent teamwork. Do you know what your reps hold dear. Is it cash?

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Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec

Green Lead's B2B

Tie incentives to it. Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). Without constant attention to this challenge, marketers will continue to struggle. Measure it. They sometimes don't even have a desk phone. As demand gen experts, we have to change.