Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec
Green Lead's B2B
JANUARY 28, 2010
Tie incentives to it. Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). the inside and outside sales team and your outsourced demand gen teams. Sales or Marketing, we all have the same goals -- lead gen, pipeline, and revenue. Measure it.
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