B2B Sales Enablement: 4 Steps to Implement a Strategy and Why You Should
Hubspot Sales
SEPTEMBER 17, 2024
If your sales team is trying to win more deals but the marketing team is attempting to increase the typical deal size, you’re unlikely to make significant progress in either endeavor — and in some cases you might find different goals are actually at odds. It’s also important to align departments around the enablement goals.
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