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Inbound Marketing’s Top 4 Newest Insights

SBI Growth

Kathy is the CMO of an emerging software company. I had recently read Hubspot’s newest release of the State of Inbound Marketing Report, and a key stat hit me. Aligning with Sales is as important as measuring ROI of Inbound. Establishing an agreement with Sales is as important as measuring the effectiveness of inbound.

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The State of Inbound-SALES!

Sales 2.0

I’m still pretty jazzed up about the Hubspot Inbound 2014 conference that I attended this week. If you know HubSpot primarily for its marketing software and content, you probably already know that we’ve recently released our sixth annual State of Inbound Marketing report. Read the full post here. CRM Sales 2.0

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Inbound, Outbound and now Nowhere Bound – Sales eXecution 241

The Pipeline

So I did a quick search through my e-mails, sales software, LinkedIn, but nothing. And while the debate over the pros/cons and merits of inbound vs. outbound will continue, and will the results of both, I hope we can all agree that this type of prospecting is truly nowhere bound. What’s in Your Pipeline? Tibor Shanto .

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The Problem with Inbound Leads - A Sales Rep's Perspective (& Solution)

Pointclear

You know when you get excited about new inbound leads. Well, I called 185 inbound leads like that, in one week. My objective was to book a 15 minute call with them (not a tough sell with a warm inbound lead). So, when marketing sent me the new inbound leads, I naturally got excited. In my case, it was a bad trend.

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8 Best Practices for Software Sales Demos

Zoominfo

A sales demo that’s focused on a few specific solutions may require more discovery time on the front end; this is especially true if you sell software with a wide range of features and use cases. The modern sales software demo is value-based and focused on use cases that address the prospect’s unique and specific problems.

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7 Sales Demo Tips for Selling Software

DiscoverOrg Sales

A sales demo that’s focused on a few specific solutions may require more discovery time on the front end; this is especially true if you sell software with a wide range of features and use cases. The modern sales software demo is value-based, and focused on use cases that address the prospect’s unique and specific problems.

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Why Your Company Should Invest in Inbound Sales During a Recession [Expert Insights]

Hubspot Sales

You’ll likely apply the inbound sales method, where your process will become more focused on and customized for each individual lead. In this post, hear from Dan Tyre , a HubSpot Marketing Fellow and expert on inbound sales, to learn why using the method is effective and important during a recession. Allow for longer sales cycles.

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