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Inbound Marketing’s Top 4 Newest Insights

SBI Growth

Kathy is the CMO of an emerging software company. I had recently read Hubspot’s newest release of the State of Inbound Marketing Report, and a key stat hit me. Aligning with Sales is as important as measuring ROI of Inbound. Establishing an agreement with Sales is as important as measuring the effectiveness of inbound.

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The State of Inbound-SALES!

Sales 2.0

I’m still pretty jazzed up about the Hubspot Inbound 2014 conference that I attended this week. If you know HubSpot primarily for its marketing software and content, you probably already know that we’ve recently released our sixth annual State of Inbound Marketing report. Read the full post here. CRM Sales 2.0

Inbound 236
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Inbound, Outbound and now Nowhere Bound – Sales eXecution 241

The Pipeline

So I did a quick search through my e-mails, sales software, LinkedIn, but nothing. And while the debate over the pros/cons and merits of inbound vs. outbound will continue, and will the results of both, I hope we can all agree that this type of prospecting is truly nowhere bound. What’s in Your Pipeline? Tibor Shanto .

Inbound 287
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The Problem with Inbound Leads - A Sales Rep's Perspective (& Solution)

Pointclear

You know when you get excited about new inbound leads. Well, I called 185 inbound leads like that, in one week. My objective was to book a 15 minute call with them (not a tough sell with a warm inbound lead). So, when marketing sent me the new inbound leads, I naturally got excited. In my case, it was a bad trend.

Inbound 262
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Is BANT a Sales Process or a Man-Made Disaster?

Understanding the Sales Force

The recent articles about BANT generally fall into two categories: Uninformed: The typical proponents of BANT are non-sales experts, often marketing people or marketers of a software application, who have little to no real-world sales experience or expertise beyond a general understanding of inbound/outbound.

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8 Best Practices for Software Sales Demos

Zoominfo

A sales demo that’s focused on a few specific solutions may require more discovery time on the front end; this is especially true if you sell software with a wide range of features and use cases. The modern sales software demo is value-based and focused on use cases that address the prospect’s unique and specific problems.

Software 236
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SaaS Pricing Teardown: HubSpot's Pricing Strategy | SBI Growth

SBI Growth

For those of you who dont know, this orange machine practically invented the concept of Inbound marketing and sells a software platform that helps you do everything from manage and track your SEO traffic to create workflows and drip campaigns for your leads.

Hubspot 156