How DuPont engages C-suite buyers with custom content hubs | Maestros of Modern Selling Blog Series
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JUNE 20, 2022
Before, prospects would turn to sales reps for education and information. DuPont’s sales team focuses mostly on enterprise deals—universities, health care providers, retailers, food service, and national hospitality chains. Every single touchpoint needs to be intentional and personalized to the buyer.
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