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MBOs can be an extremely useful tool in addition to your sales commission structure because they give each rep individual goals to strengthen the overall sales organization. An MBO program is a great tool for driving the behavior of non-sales-related activities, too. Online Marketing. Pharmaceutical Sales MBO Examples.
Online tools are a complement to, not a substitute for, in-person dealer visits, and car buyers are very discriminating in their use of these tools. The most common response I get when I ask managers where they sell is a broad vertical-market answer like “healthcare” or “financial services.”
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